Universal Sports’ universal appeal is being tested … how bad to you want it?


(AP Photo/Dita Alangkara)
Louis Stanfill of the U.S. holds the ball as he is tackled by Ireland’s Jeamie Heaslip, bottom right, during their Rugby World Cup game in New Plymouth, New Zealand, on Sunday.

Things you’re missing if you don’t have Universal Sports:

Fred Roggin and Bill Seward keeping a safe distance from former U.S. team captain Brian Hightower as they break down the American team’s chances for a run in the World Rugby Cup, after its loss to Ireland on Sunday night, with a matchup against Russia on the horizon.

That’s the best we got right now.

Universal Sports, the Westlake Village-based network, has more explaining to do.

It launched a campaign today called “I Want Universal Sports” which is, it says, “designed to inform viewers and industry leaders of the Olympic and endurance sports network’s transition from over-the-air multicast distribution to availability as a multi-platform, high-definition service on cable, satellite and telco platforms beginning in January 2012.”

You wanted your MTV back in the ’80s, right? And you got it.

Maybe a campaign here with an astronaut planting a Universal Sports flag into the center line of the next U.S. rugby match will get someone’s attention.

We endorse it, if that helps.

Universal Sports would like you to call 1-800-55-GET-US and rattle some cages as the Olympics draw near. The channel is in the top 10 U.S. media markets (Channel 625 on DirecTV).

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