So here’s a construction truck, driving down the street recently. Apparently in search of a particular kind of pipe to use on his next job.
Bag it. The NFL’s on. It can wait.
Here’s what the networks have to offer those without DirecTV’s “Sunday Ticket”:
== Oakland-Buffalo, 10 a.m. on Channel 2 (with Kevin Harlan and Solomon Wilcots)
== Chicago-New Orleans, 10 a.m. on Channel 11 (with Joe Buck and Troy Aikman)
== San Diego-New England, 1 p.m. on Channel 2 (with Jim Nantz and Phil Simms)
== Philadelphia-Atlanta, 5:15 p.m. on Channel 4 (with Al Michaels and Cris Collinsworth).
Why it matters?
A record 107.4 million viewers flocked to Week 1 of the NFL, according to Nielsen’s numbers for games televised between Sept. 8-12 on Fox, CBS, NBC and ESPN. That translates into the most-watched opening weekend ever in league history.
NBC’s prime-time lineup benefitted the most, having more than 27 million viewers for its Sept. 8 New Orleans-Green Bay Thursday night opener, and then 25 million more for Sunday’s Dallas-N.Y. Jets contest on 9/11. It didn’t hurt that both went down to the final minute before the outcome was determined. The top six highest-rated prime-time TV shows for the week of Sept. 5-11 were those two football games and related pre-game shows and NFL specials.
In all 30 NFL markets, the NFL was the top-ranked TV event, and it was tops in 53 of Nielsen’s 56 metered markets – including L.A.
Fox’s Sunday afternoon national window of the N.Y. Giants-Washington game had 25.8 million viewers as well. The L.A. market was initially slated to get that game, but KTTV-Channel 11 made a late switch to carry Minnesota at San Diego when the Chargers sold out. With that game drawing a 10.2 rating in L.A., there’s more than 800,000 viewers that could have been added to the Giants-Redskins total.
The viewership spike comes despite the fact fewer watched ESPN’s “Monday Night Football” doubleheader than did in 2010. The New England-Miami game had 14.6 million viewers (down 3 percent from the N.Y. Jets-Baltimore game a year ago), and the Oakland-Denver game had 11.1 million viewers (down 7 percent from San Diego-Kansas City last year).
How much can the NFL break this stuff down?
It notes in a press release that the Cowboys-Jets was the first meeting in five years between starting quarterbacks with Hispanic heritage. Meaning, the lure of Mark Sanchez and Tony Romo were responsible for the fact that “Sunday Night Football” had a record 2.74 million Hispanic viewers?