NFL by the TV numbers: A San Diego blackout that has nothing to do with the power company forcing Carlsbad residents to BBQ the short ribs before they defrost


A late switch by KCBS-Channel 2 last week: Instead of showing Los Angeles the Chargers-Dolphins game from San Diego in the 1 p.m. slot last week, it swapped out the Raiders-Patroits game from Oakland.

Turns out, it had no choice. The Chargers-Dolphins were blacked out. Didn’t sell enough tickets. Didn’t even ask for a 24-hour delay. In L.A., we could not have received the Chargers-Dolphins because of that blackout. We’re covered by that secondary-market policy rule.

In the NFL’s latest deconstruction of the TV ratings from last week (Sept. 26 through Oct. 2), it notes that “locally, NFL games topped the ratings in 26” NFL markets (out of 30 that cover 32 teams). And: “Through the first quarter of the 2011 season, NFL games topped the local ratings 93 percent of the time – matching the record through Week 4 which was set last year.”

In 25 of the 26 markets, it was an NFL game involving the local team that won the ratings. In San Diego, it was the Jets-Ravens Sunday night contest — a 16.5 rating and 25 share. Had the Chargers-Dolphins game been televised, it would have easily surpassed that mark.

Meanwhile, the Raiders’ local ratings are up 40 percent compared to last year at this time – tops in the league – followed by the Lions (up 17 percent) and Bills (up 12 percent).

Here’s the chart (with TV market, game, rating/share; all games played on 10/2 unless noted):

Pittsburgh: Steelers at Texans, 46.9/70
New Orleans: Saints at Jaguars, 46.8/71
Milwaukee: Broncos at Packers, 43.6/67
Buffalo: Bills at Bengals, 39.6/64
Baltimore: Jets at Ravens, 38.1/57
Dallas: Redskins at Cowboys (played 9/26), 36.5/53
Washington, DC: Redskins at Cowboys (played 9/26), 35.0/53
Boston: Patriots at Raiders, 34.1/57
Kansas City: Vikings at Chiefs, 31.9/58
Nashville: Titans at Browns, 29.5/52
Chicago: Panthers at Bears, 29.2/60
Cleveland: Titans at Browns, 29.2/55
Minneapolis: Vikings at Chiefs, 28.7/65
Detroit: Lions at Cowboys, 28.0/55
Philadelphia: 49ers at Eagles, 27.5/50
Denver: Broncos at Packers, 24.5/51
Houston: Steelers at Texans, 24.1/48
Jacksonville: Saints at Jaguars, 23.8/42
Charlotte: Panthers at Bears, 22.2/44
Phoenix: Giants at Cardinals, 20.5/37
Seattle: Falcons at Seahawks, 18.2/43
Atlanta: Falcons at Seahawks, 17.8/32
Miami: Dolphins at Chargers, 17.7/31
San Diego: Jets at Ravens, 16.5/28
San Francisco/Oakland: 49ers at Eagles, 15.9/43
New York: Jets at Ravens: 14.6/23
The NFL markets where a league telecast didn’t win the day: St. Louis (the Rams lost to Washington on Oct. 2), Cincinnati (the Bengals upset Buffalo on Oct. 2), Tampa, Fla., and Indianapolis (who played Oct. 3, Monday)

Source: NFL & The Nielsen Company

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