Weekly media column version 02.10.12

What’s included in today’s weekly media column (linked here): A condensed version of the piece we did last week week on the blog about why a newspaper might even have a sports media column in the first place (the original rambling version is linked here), as well as other notes and quotes.

What’s not included:
== The second round of the MLB Network’s “Baseball IQ” game show started Thursday, and the Dodgers’ representative, Director of Ticket Operations Seth Bluman, was knocked out of the field of 16. The Angels’ assistant equipment manager Shane Demmitt goes against the Mariners special assistant to the GM Tony Blengio at 6 p.m. on Wednesday. Anyone who’s watched the first round knows — this is one tough test of knowledge. It’s not even easier sitting at home.

== ESPN announced this morning that a documentary about Magic Johnson’s declaration to the world 20 years ago that he had HIV will premiere March 11. ESPN Films and NBA Entertainment got together to make “The Announcement,” directed by Nelson George, and narrated by Johnson, who currently works as an ESPN NBA studio analyst. Here’s a trailer for the film — as if any of us want to relive that moment again:

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