Weekly media column version 03.02.12

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What’s included in this week’s sports media column (linked here): A look back at how the media did, and mostly didn’t, cover Wilt Chamberlain’s 100-point game 50 years today in Hershey, Pa., and how NBA Entertainment goes about documenting it now.

What’s not included:

== A link to a piece that Gary Pomerantz, author of “Wilt, 1962,” did for the Wall Street Journal as a remembrance of the 50th anniversary of the game (linked here).

== Pomerantz’s website (linked here)

== More on the NBA TV’s “Wilt 100″ documentary (linked here)

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== A congrats to NBC for hiring longtime Olympics coordinating producer Molly Solomon to be the new executive producer and senior VP of production and operation for Golf Channel — the first time a woman will serve as executive producer for a national sports network. “I look forward to leading a talented production team that shares my passion for the game as we build on the tremendous momentum Golf Channel and NBC Sports have experienced since coming together in January, 2011,” said Solomon in a press release. She will continue to be the coordinating producer for NBC Olympics through the 2012 London Games.

== Not surprisingly, then, NBC announced Thursday it will cover this weekend’s Honda Classic with a new Golf Channel element. Both networks will carry the tourament live from noon to 3 p.m. on Saturday and Sunday. NBC will have the typical follow-the-leaderboard storyline, while Golf Channel compliments the coverage and focuses live on holes 15, 16 and 17, known as “The Bear Trap” on the Jack Nicklaus-designed course. Some of that coverage will be used in the NBC production as well on tape. Frank Nobilo will be the Golf Channel main analyst, with on-air commentators Gary Williams, Jerry Foltz, Phil Parkin and Todd Lewis. You’d think CBS might consider doing this someday with the Masters using its CBS Sports Network cable affiliate?

== A link to the FanGraphs.com three-part blogpost ranking the top 31 MLB broadcast teams, where the Dodgers are represented from top to bottom (linked here).

== Kevin Harlan and Bob Wenzel are joined by Reggie Miller to call CBS’ Washington-UCLA game from the Sports Arena (Channel 2, 11:30 a.m.)

== And one more postscript to the Chamberlain game:

Two days later, at Madison Square Garden, the Philadelphia Warriors and New York Knicks played again. But only 9,346 showed, about half of the Garden’s seating capacity.

And media coverage of Chamberlain was more along the lines of what the New York Daily News sports editor Jimmy Powers wrote on that day: “Basketball is not prospering because most normal-sized American youngsters or adults cannot identify themselves with the freakish stars. You just can’t sell a seven-foot basket-stuffing monster to even the most gullible adolescent.”

The Knicks “held” Chamberlain to 58 points but lost the game, 129-128. It was the fifth game in a row he scored 50 or more, in a season where he would average more than 50 points a game.

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