Jim Rome tweeted out a photo of himself this morning from New York, prior to going on the air for his radio show, and hours before he’d head over to the Ed Sullivan Theatre to appear on “Late Show with David Letterman” (tonight, Channel 2, 11:35 p.m.)
Jim Rome, gearing up for his new “Rome” show on CBS Sports Network that debuts Tuesday, told us about this billboard and bus-stop signage campaign that has led to more social media tweeting of photos for fans of the show seeing and sharing: “For as much support that I’ve had over the years for my shows, I’ve never had anything like this. The clones are snapping pictures and retweets nationwide — New York, Chicago, Atlanta … Southern California, for sure.”
Adds David Berson, the head of CBS Sports Network: “This is the largest marketing initative (for the network). What’s interesting now that’s different from years ago is seeing the fans who drive around and see the billboards, take pictures of it, post it online. It’s become a viral outdoor/online marketing effort. It shows the power of his fanbase.”
More on all this in Friday’s media column.