Let’s pull back the curtain for a second: We get story “ideas” presented to us frequently from public relations firms employed by clients looking for a little … publicity?
Occasionally, they are slightly intriguing and have some news value. Other ttimes ….
Take this pitch. Please:
I was wondering if you would be interested in speaking with legendary mentalist The Amazing Kreskin about Tiger Woods, just two days before the Masters 2012. Once again, Kreskin is offering Woods his services to tap into the deepest resources of his mind for optimal concentration. He believes that he could arouse his full mental prowess, which will enable him to respond to his current coaching at the highest level.
Kreskin could discuss the tools that Tiger Woods can use within his own mind to have a successful Masters. Let me know if you’re interested and I’ll be happy to arrange for you to speak with him.
Signed, New York based PR firm …
Our take: Perhaps Kreskin can figure out well ahead of time that we probably won’t be calling him.