The Kings and Fox Sports West will remain partners through 2024 with a new contract that will be worth a reported $250 million, the two announced this morning.
“The L.A. Kings are very excited and proud to continue what has been an extremely rewarding partnership with our friends at Fox Sports West,” said Kings President, Business Operations, Luc Robitaille. “Los Angeles is truly experiencing a historic period for our franchise, and this new agreement will provide us with multiple opportunities and platforms to showcase our team and its talented group of players for many years to come.”
Jeff Krolik, the executive vice president of the Fox Sports Networks, added in the release: “Their amazing playoff run has energized this town and we couldn’t be more proud to be partners with them.”
The agreement locks up the Kings at a time when rival company Time Warner Cable is about to launch its own Southern California sports channel with the Lakers as the main tennant.
The SportsBusiness Journal reported recently that the Kings are in the bottom five of local TV ratings, averaging a 0.37 mark in 21,000 homes, a drop of 16 percent from last season. The Pittsburgh Penguins lead the NHL local markets wtih a 7.89 average rating (92,000 homes). The Anaheim Ducks, whose games are on Prime Ticket, did a 0.30 rating (17,000 homes), down 19 percent from last year.
FSW has been with the Kings, back in its Prime Ticket incarnation, since 1985, with Bob Miller on play-by-play for 39 seasons. Jim Fox has been the analyst for 23 seasons. The two have been doing post-game shows during the playoffs for FSW or Prime Ticket with reporter Patrick O’Neal.