Weekly media column version 08.10.12


(AP Photo/Petr David Josek)
Germany’s Julius Brink is covered in sand during the men’s gold medal beach volleyball match against Brazil on Thursday in London.

What’s included in today’s weekly sports media column (linked here):

The beach volleyball action may have titillated viewers over the last two weeks of NBC’s Olympic coverage, but there are no indications that it will lead to anything more of being an annual summer TV event as it was years ago.

What’s not included:

== Heather Cox, the beach volleyball sideline reporter, says he’s almost positive she’ll have a decision made soon about her TV future, with the prime option taking on the role as the new sideliner for ESPN’s Saturday Night college football prime-time game on the Brent Musburger-Kirk Herbstreit team.


(AP Photo/Chris O’Meara)
U.S. volleyball player Destinee Hooker spins the ball before serving to South Korea during a women’s indoor semifinal match on Thursday.

== Paul Sunderland, calling the indoor volleyball matches, admits that of all the European countries, England is hardly volleyball savvy. Yet, he says, Earl’s Court has “been packed and rocking every day and night.” The facility was used in the 1948 London Games for gymnastics, wrestling, weight lifting and boxing. Volleyball wasn’t introduced as an Olympic sport for men until 1964.

He said the five-set U.S. women’s victory over Russia last week that went more than two hours and aired uninterrupted on NBC’s daytime part “probably set a world record for the longest consecutive stretch of volleyball ever on an American network. People may focus on what’s going on prime time, but MSNBC and NBC Sports Network have really been given a lot of programming from indoor volleyball.”

== Tweet out something bad about Akron, and you got deal with Beacon-Journal columnist Bobby Dyer: (linked here).

== The former Chad Ochocinco doesn’t “do media anymore,” after his appearance on HBO’s “Hard Knocks.” Please, don’t make promises you can’t keep (and we’ve already seen Terrell Owens on the first episode of NBC’s “Go On,” so don’t even try to get in on that free face time either) (linked here).

== With a 1.4 rating and 2.44 million viewers, the “UFC on Fox 4” from Staples Center last Saturday was the lowest rated of all MMA fights on the network since it started its deal last November. But Fox spins it as that there was a 19 percent increase for men 18-to-34 compared to the last UFC telecast in May, even as it went up against the NBC coverage of the Olympics.

== Why Turner Sports bought the BleacherReport.com? (linked here).


(AP Photo/Lynne Sladky)
Phil Mickelson hits from the sand along the seventh hole during the first round of the PGA Championship on the Ocean Course of the Kiawah Island Golf Resort in Kiawah Island, S.C., on Thursday.

== You’re intently watching the PGA Championship from Kiawah Island on TNT, and tempted to phone into the tournament officials that a bunch of players are cheating because they’re moving sand around in the traps before they hit. It’s legal, OK? On Thursday’s broadcast, TNT sent analyst Billy Kratzert out to explain why there are no sand traps or bunkers on The Ocean Course at Kiawah Island — instead, they’re called “greenside sandy areas.” This means golfers can remove loose impediments and even ground their club. Watch it (linked here) before you tweet out your dismay.

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