How’s this sound, starting as soon as Tuesday, but more likely either Monday, Sept. 10 or 17?
== The best-rated show on the station, Steve Mason and John Ireland, shifts from the 2-to-6 p.m. prime drive-time spot to the otherwise ghost town of sports-talk from noon-to-3 p.m.
== Max Kellerman and Marcellus Wiley, who have been on from 10 a.m. to 2 p.m., go to the spotlight of 3-to-7 p.m., up against KLAC-AM (570) Petros Papadakis and Matt “Money” Smith. The real push to make this move comes from the fact Wiley will begin as the new co-host of ESPN’s “Sports Nation” 2-to-3 p.m. show when it moves from Bristol, Conn., to L.A., replacing Colin Cowherd. That could happen as early as December.
== Mark Willard, after doing news updates from 6-to-10 a.m. while Cowherd’s national ESPN show airs, goes solo from 10 a.m. to noon.
== The night-time shift of 7 p.m. to whenever continues to be filled with experimental local so-called talent.
We’ve got a couple of sources in different departments of the station and back in Bristol who confirm it’s happening, but we’re just waiting to hear some sort of explanation from station GM Scott McCarthy and program director Mike Thompson to see if and when they’ll make it official.
The ultimate switch of Kellerman-Wiley could be the lynchpin in having this all backfire on the station, just as a somewhat desperate decision in 2008 when the station manager at the time, Bob Koontz, brought in Dave Dameshek from Pittsburgh, at the recommendation of Jimmy Kimmel, to be the drive-time savior. It was a spectacular crash and burn that also saw the Mason and Ireland team split up, move earlier, then go back to their drive-time spot where they’ve been a success ever since.