The Hollywood (Reporter) treatment for Scully, Jarrin and their employers


If you happen to visit the upper deck of Dodger Stadium, you may run into these poster-graphics that don certain cement pillars that are apparently necessary to support the roof of the 50-year-old Los Angeles monument.

Draw your own opinions about why such Dodger pillars as Vin Scully and Jaime Jarrin seem to be relegated to peering out between some kind of pipes that are essential to the stadium’s fully functionality.

How refreshing, then, that a classy Hollywood Reporter spread on the Dodgers in its Aug. 17 issue includes this shot below of Jarrin and Scully in the Dodger Stadium TV booth:


“My whole reason to be here is right there, between those foul lines,” Scully is quoted. “This is my world.”

The magazine also produced a “behind-the-scenes” video and incredible gallery of shots from their multi-photo cover story (linked here). What, Scully and Jarrin weren’t cover worthy? Both have stars on the Hollywood Walk of Fame.


“With unprecedented access, exclusive interviews and photos, the new ownership team tells THR about its plan to woo Hollywood with a glitzy makeover and business deals that could make that $2.15 billion purchase price actually pay off,” says the magazine in a piece by Daniel Miller.

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‘That is blinkin’ fertilizer’: Another Scully classic moment translating Jim Tracy’s justfied tirade, and the best way to sum up the lack of replay available to the umps

More to the point after all this was Vin Scully surmising how instant replay — the Prime Ticket telecast was able to show this catch/non-catch by Colorado’s Dexter Fowler at least a half dozen times — isn’t available to the umpires to get it called right:

“What’s a shame, really: We have the (replay) equipment and no one takes avail of it. I mean, they say it would slow up the game? What did that (argument) do? They could have someone upstairs, or an umpire go and look at the tape. Instead, big argument, a manager is kicked out of the game, the umpires have to reverse … I’m not second-guessing the reversal, they’re doing the best they think. But I’m just saying, here we are, with all that equipment to show it. Want to show it again? Take another look. …

“And imagine real speed. Here are the umpires, you can imagine … watch this … (replayed in real time) … They have to call it now. Now you tell me. Never mind video tape. Never mind all the high-priced equipment. Super slo (motion replay), it hits the glove first, I believe. What do you think. Well, you know what, it doesn’t make a difference what we think.”

Then again, it does make a difference what we think. We are the consumers. We’ve become accustomed with the NFL getting it “right” with their technology. And the NBA using it in late-game decisions. And the NHL on goal/non-goal calls.

For the record, seven minutes elapsed between Shane Victorino’s hit to when the game resumed — stretched out because of Don Mattingly’s protest, the umpire’s prolonged baffling discussion, Jim Tracy’s argument and ejection, calling the Rockies players back on the field, and then coach Tom Runnells’ argument. Had the next batter, Mark Ellis, got under the fly ball a little more and hit it out to give the Dodgers a 3-2 lead, imagine the ramifications. But dumb luck, there was no damage done to the Rockies’ lead.

UPDATE: Tracy on Scully’s “call” of his tirade: “He accurately described it. He’s so well-spoken and a dear friend.” (the Denver Post post linked here).

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Play It Forward: Aug. 6-12 on your sports calendar

Highlights of the week ahead in sports, both here and afar:


(Christian Petersen/Getty Images North America)
Allyson Felix celebrates after winning the 200 meters at the U.S. Olympic Track & Field Trials in Eugene, Ore., on June 30.


London Summer Olympics: Track and field: Women’s 200 meter gold-medal race, Wednesday, 8 p.m. (delayed), Channel 4:


Allyson Felix’s aim is true. And her time has come. Again, in the 200 meter finals.


This may not play out as the most dynamic world-wide moment of the second week of the Games of the XXX Olympiad. But for those who’ve followed the career of the former L.A. Baptist High and USC star, who in 2003 was named the national girls’ “High School Athlete of the Year” by Track and Field News and grown up before our eyes, it’s a very defining moment, a decade later. We know that while Queen Felix has won three World Championships in the 200, she’s only managed a silver in this race as an 18-year-old in ’04 and 22-year-old in ’08 in Olympic years. Coming into this event, she’ll have warmed up with a fifth-place finish in the 100 (10.89 seconds, below).


(AP Photo/Anja Niedringhaus)
Allyson Felix, far left, couldn’t catch Jamaica’s Shelly-Ann Fraser-Pryce, second from left, who crossed the finish first in the 100 meters final on Saturday in London. Nigeria’s Blessing Okagbare, center, American Carmelita Jeter, second from right, and Jamaica’s Veronica Campbell-Brown, right, all reached the end within two tenths of a second of Fraser-Pryce.

What’s her mindset coming into the 200? She tweeted out that photo above earlier this week. Gold is on her mind. And she’s probably digging the fact that she’ll have to win it against foes like Jamaican stars Shelly-Ann Fraser-Pryce and Veronica Campbell-Brown, as well as American teammates Carmelita Jeter and Sanya Richards-Ross. Gold can also come later in the women’s 4×100 relay (Friday) and 4×200 relay (Saturday). But it’s just not the same, you know?


(AP Photo/Christian Petersen, Pool)
Kobe Bryant goes up for a dunk against Nigeria during a a preliminary basketball game on Thursday last week in London.

The rest of the week’s prime-time delayed gratification highlights:


Track includes finals in the men’s 400 (Monday), 200 and 800 meters,with more Usain Bolt sightings, as well as the decathlon (Thursday). There’s some suspense as to whether the Misty May-Treanor and Kerri Walsh Jennings team gets past Jen Kessey and April Ross for the women’s beach volleyball final (Wednesday), a day before the men’s beach gold might include American’s Jake Gibb and Sean Rosenthal. The women’s individual gymnastics (Monday and Tuesday) gives Gabby Douglas another shot at singular gold; the women’s soccer final (Thursday) means the U.S. team could finally gets to play a game in London. Saturday could bring gold for the women’s basketball and indoor volleyball. The final day Sunday starts with the classic men’s marathon, the gold in men’s basketball, volleyball and water polo, and then the closing ceremonies (8 p.m., delayed). Spice Girls, anyone?


MLB: Dodgers vs. Colorado, Dodger Stadium, 7:10 p.m., Prime:


The Rockies are such a mess, some 20 games out of first in the NL West, 30 games under .500 and losing 14 of their last 17, manager Jim Tracy doesn’t even know who he will name to pitch on Tuesday or Wednesday of this series. He might as well recruit the Sandy Koufax bobblehead that the Dodgers are going to give away on Tuesday (7:10 p.m., Channel 9). Jonathan Sanchez, recently picked up by the Rockies from Kansas City after his 1-6 start and 7.76 ERA, has lost seven in a row this year and is 0-3 with a 9.53 ERA so far with the Rockies. He could be the best option available for Wednesday (7:10 p.m., Prime).

MLB: Angels at Oakland, 7:05 p.m., FSW:

If you’re fishing around for what Mike Trout may want for his 21st birthday on Tuesday (7:05 p.m., FSW), keep it simple. Keeping the A’s at bay would be the way to go. Jered Weaver (14-1, 2.29 ERA) has given up one earned run in 14 2/3 innings against Oakland this year, resulting in two victories. The series ends Wednesday (12:35 p.m., FSW), where Zack Greinke (0-1, 5.14 ERA in his first two Angels’ starts, both losses) tries to make a difference.


NFL: “Hard Knocks: Training Camp with the Miami Dolphins,” 10 p.m., HBO:

HBO Sports had a tough time getting any NFL team to agree to its annual behind-the-scenes training camp series — the Dolphins were hardly the first choice. But the five-episode series launches for a seventh season in hour-long, quick turn-around segments, ending on Sept. 4. New coach Joe Philbin, taking the boys all the way to Davie, Fla., should provide some … footage? NFL Films sends a 30-person crew to follow them around, shooting about 1,200 hours of video.



Series sneak-peak: “Go On,” 11 p.m., Channel 4:

You haven’t seen all the promos for this during NBC’s Olympic coverage so far? Oh, go on. The network cuts short its usual run to midnight prime-time coverage and gives the new Mathew Perry sit-com a commercial-free window. The premise (if you haven’t figured it out): Perry plays Ryan King, a radio sports-talk show host who is forced to go on to group grief therapy to deal with issues after the death of his wife. There, he shows everyone that life is like sports — suck it up and, well, go on. Hew new friends will help him overcome all this. Just, not his old “Friends” cast.

MLB: San Francisco at St. Louis, 5 p.m., ESPN:

Giants scheduled starter Ryan Vogelsong remains third in the NL in ERA (2.38).



(AP Photo/Chuck Burton)
The 18th-hole scoreboard on the Ocean Course at Kiawah Island, S.C., is empty. For now.

Golf: 94th PGA Championship, Kiawah Island, S.C., first round, 10 a.m., TNT:


For the final major of the golf season, we are reminded that 16 players have won the last 16 majors. And that streak does not include Tiger Woods, who missed the cut in the PGA Championship a year ago. In that event, Keegan Bradley (right) became only the third player in the last 100 years to win a major in his first try, winning a playoff in Atlanta after he charged back from a five-shot deficit with three holes to play and get into a playoff with Jason Dufner. The last two major winners — Webb Simpson at the U.S. Open and Ernie Els at the British Open — did so by finishing early and waiting for the on-course leader to squander his advantage. In fact, in the 17 majors since Woods won his last one, the U.S. Open at Torrey Pines in the 2008, only four players with a share of the 54-hole lead have gone on to win a major. The top 108 players in the world rankings are supposed to be at the Pete Dye-designed 7,776-yard Kiawah Island Ocean Course — and no other tournament gets that many in its field of 156 (136 tour pros, 20 club pros). Woods and Bradley will be partnered with Martin Kaymer in the 8:30 a.m. (ET) group that starts things off today. TNT has Friday’s second round (10 a.m.) and a snipped of rounds three and four (Saturday and Sunday, 8-to-11 am.), with the final two rounds are on Channel 2 (11 a.m. to 4 p.m.).

NFL exhibition: Green Bay at San Diego, 5 p.m., ESPN:

For the first time in years, the Chargers aren’t the sexy pick to win the AFC West, let alone reach the Super Bowl. Not after having missed the playoffs the last two years. Antonio Gates says that may be a good thing. “It’s definitely humbling,” said the eight-time Pro Bowl tight end. “Because we haven’t gotten that exposure, it’s humbling to our team.” But then, your first exhibition game is on national TV.


MLB: Dodgers at Miami, 4:10 p.m., Prime:


The day after the Marlins traded Hanley Ramirez to the Dodgers, they went out and lost a game to Atlanta, 7-1, on July 25. What made that special: They stole seven bases in the game — the first team in 103 years to steal seven and still come up with just one run in a nine-inning game. All of them came off Braves catcher Brian McCann — who did throw one guy out, Jose Reyes, who had two of the seven anyway. As Miami is a franchise — or as Showtime calls them, “The Franchise” — in some kind of disrepair, they’ve got Nate Eovaldi, right, in the stating rotation (he should pitch against his old team on Sunday), Carlos Zambrano in the bullpen, Giancarlo Stanton perhaps ready to come back this week and Ozzie Guillen trying to keep quiet. The first of 10 games in a row on the East Coast roadie for the Dodgers continues Saturday (4:10 p.m., Channel 9) and Sunday (10:10 a.m., Channel 9).

MLB: Angels vs. Seattle, Angel Stadium, 7:05 p.m., FSW:

The Angels have won five of the first seven meetings so far — and that was in the Ichiro era. The series continues Saturday (6:05 p.m., FSW) and Sunday (12:35 p.m., FSW), three of the first 10 home games in a row.


NFL exhibition: N.Y. Jets at Cincinnati, 4:30 p.m., NFL Network:

Let the Mark Sanchez-Tim Tebow comparisons begin. The NFL Network has also locked in the Jets’ second practice game, Aug. 18, at the Meadowlands against the N.Y. Giants.

Football: ArenaBowl XXV from New Orleans, 7:30 p.m., NFL Network:

Not an exhibition, but it might as well be.


Little League: West Regional final, from San Bernardino, 5 p.m., ESPN:

Win this one, kids, and you’ll cost your parents a whole lot of money trying to catch a flight to Williamsport, Pa. The Southern California Region is represented this year by Orange Little League in the O.C.


MLS: Galaxy at Chivas, Home Depot Center, 8 p.m., ESPN2:

Landon Donovan scored twice, David Beckham had two assists and Robbie Keane scored the other goal in the Galaxy’s 3-1 win over the Goats a couple of weeks ago, making even the series this year, with this one going down as the Super Clasico tie breaker. As part of the new unbalanced schedule, their three meetings probably suits the fans better than having each team try to play every MLS team twice.

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The Egraph technology: Where pen hits iPad, a voice print comes with it, and you’re making it personal


It was a post on C.J. Wilson’s @str8edgeracer Twitter feed: “Hey @danieltosh check out the egraph that I made for you,” included with this link and #greenscreen and #interns.

Click it, and you’re looking at a photo that the Angels’ left-hander signed for the host of the “Tosh.O” Comedy Central series, inscribed: “Daniel, Trying my hardest to get my ERA to 2.0.”

But one more click on the audio arrow, and Wilson is saying: “Tosh, what’s up man? It’s C.J. Wilson. I know you’re not sure who I am because I’m just a baseball player, don’t have any YouTube hits, but I just wanted to say thanks, the work you do on the green screen is on the best jobs in Hollywood, but just be careful of those interns because when you’re squeezing them and licking their faces and stuff, one of their dads might be a lawyer.”

To Wilson, and to Tosh, and to anyone who knows what the two are all about in their owns worlds, the technology of what just happened might be just as cool as the message delivered.

What Wilson just managed to do is show off the next generation of autograph gathering.
A new company called works, according to director of business development Gabe Kapler, because there’s not only nothing like it out there, but the time is perfect for it to work.


“This is something you couldn’t have experienced without the cutting-edge technology we have right now,” said the former Taft High of Woodland Hills big-league outfielder, who retired after the Dodgers released him on the last cut of the 2011 spring training, capping a 12-year career.

“The Twitter and social media feedback we’ve received on this thing already is extraordinary. The emails we’ve got show the fans are excited about the experience, and being a part of one of the early adopters of something new is exciting, too. With the athletes, it makes them feel like they’re also ahead of the curve and a trendsetter.”

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Numbers may lie in measuring Phelps’ ‘greatness,’ but it’s worth an argument

UPDATED: SUNDAY, AUG. 5, 7:30 p.m.


(AP Photo/David Goldman)
Michael Phelps is seen embracing a teammate on a TV screen after the U.S. won the men’s 4×100 meter medley relay today as pedestrians look on outside a restaurant. Want to start a pub argument? Claim Phelps isn’t the greatest Olympian of all time.

Olympic historian David Wallechinskywas having lunch today in London, sharing a table with U.S. Olympic legends John Naber and Bruce Jenner, when the subject of “greatest Olympic athlete of all time” broke the tape of their discussion.


“Jenner was kind of complaining,” said Wallechinsky. “He said, ‘People ask me all the time how many medals I won.’ And the answer: Just one.”

That’s it?

Not that the 1976 Olympic decathlon gold-medalist doesn’t deserve to be in the conversation – aside from deserving another kind of medal just for having to endure the spotlight of being married-in Kardashian related.

But should Jenner’s singular career gold automatically penalize him in a debate about all-time Olympic glory-seeking, especially when measured up against Michael Phelps’ heavy-medal batch of 22?

The last of ‘em may have come in today’s 4×100 relay — boosting the astronomic total of 18 golds in a career that spanned the 2004, ’08 and ’12 Summer Games, twice as many golds as anyone in Olympic history.

“What Phelps has done is fantastic,” insisted Wallechinsky, the Santa Monica-based, best-selling author of “The Complete Book of the Olympics” anthology series as well as the current president of the International Society of Olympic Historians. “But being the person with the most medals doesn’t make you the greatest.”

Like, Larisa Latynina?


Because we’re only recently aware of the Russian gymnast’s 18 career medals from 1956 to ’64 — a time when we aren’t even sure TV was even invented – when the big goofball in the Speedo sped past her this past week in the career medal haul speaks to that.

But then again, did you know — 14 of Latynina’s medals came from an individual performance, one more than Aquaman?

Here’s how Wallechinsky sorts out quality over quantity:

== Since nine of the top 12 and 15 of the top 18 all-time medals winners are either swimmers or gymnasts, they’ll always have an advantage with multiple opportunity.
“Jenner has every reason to be angry,” said Wallechinsky. “He’s exactly right. What else can he say (about career medals won)?

== Current swimmers have an even greater advantage – they can make a living at it these days. After Mark Spitz won his then-unpredicted seven swim medals at the ’72 Games, “we’ll never know what he could have done in 1976 because he had to get a job,” said Wallechinsky. “Same with Don Schollander (who won five golds and a silver combined in the ’64 and ’68 Games, but was finished at age 22).”

== Most of the medals Phelps has won in his career are in events that didn’t exist when someone like freestyle swim star and future Tarzan impersonator Johnny Weissmuller won five golds at the 1924 and ’28 Games — not to mention a bronze in water polo in ’24.

== Wallechinsky also considers what he calls the “universality factor.” Meaning, if you’re good at something that billions of other people can attempt, it means more.

Carl Lewis winning in the long jumps and the sprints – everyone has probably tried that,” said Wallechinsky of the man who has 10 golds and one silver from ’84, ’88, ’92 and ’96. “Very few have tried to get in the pool and swim the 200 butterfly stroke.”

So who would Wallechinsky endorse at this point on the all-time super-ist list?

Jenner? Lewis? Jesse Owens? Even Eric Heiden?

He’s also quite sweet on Paavo Nurmi, the “Flying Finn” who ran away with nine golds and three silver in 1920, ’24 and ’28, ridiculously ranging from the 1,500 to 5,000 to 10,000 meters with things on his feet you may not even consider to be shoes by today’s standards.


All we can say for certain is Phelps is the most decorated. He’s got enough medals to go with the tinsel, bulbs and garland to light up a Christmas tree for years.

“I really don’t have a No. 1,” Wallechinsky finally admits. “I’d put Phelps in my top five.”

On one condition.

“Now, if he comes back a fourth time (in the 2016 Games in Brazil) and wins the 200 individual medley – then he goes right to the top of my list.”

If eventually forced to pick just one, Wallechinsky may be able to blame on Rio.

UPDATE: Wallechinsky writes his own column on the matter of who’s greatest (linked here).

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Weekly media column version 08.03.12


(AP Photo/NBC, Paul Drinkwater)
NBC primetime host Bob Costas is the man in the middle, joined by U.S. gymnasts Kyla Ross, Jordyn Wieber, Aly Raisman, McKayla Maroney and Gabby Douglas after their Tuesday night set interview to get their thoughts on winning the team gold.

What’s included in this week’s media column (linked here):

What’s not included:

== Ed Sherman of the uncovered this fake NBC commercial by

== A headline from (linked here): “Bob Costas About 2 Seconds Away From Comparing Badminton Scandal To 1919 Black Sox”

The story:


LONDON — Speaking in measured, purposeful tones, NBC Olympic sportscaster Bob Costas is at this moment very close to comparing the current badminton match-fixing controversy to the 1919 Black Sox scandal, sources have confirmed.

“As sports fans, we’ve come to expect greatness from our heroes, and the present badminton scandal reminds me of how, at times, those heroes can fail us, and fall short of our expectations,” said Costas, his unbreaking gaze fixed directly on the camera.

“Why do we watch sports? Why are we drawn to the sights, the smells, the larger-than-life personalities? The sound of the hot dog vendor, the crack of the bat, the call of ‘strike three’ after an Eddie Cicotte knuckleball has sailed into the catcher’s mitt, a perfectly hit shuttlecock, the roar of the crowd at old Comiskey Park.

“We cherish our athletes. In some sense we hold them to a higher standard than we hold ourselves. They become the measuring stick for all we strive to be. They play, not on some sandlot on the outskirts of Chicago or some backyard badminton court in Beijing, but in cathedrals built in their honor. Cathedrals where they stand at the altar of greatness while we look up to them and say, ‘Show us. Show us the grace and poise and raw talent it takes to track down a shot to left center or perform a backhand net kill.’

“However, sports isn’t just about poetry in motion, or the physical ballet of jump shots, double plays, and forehand smashes. It’s about our heroes serving as torchbearers–no pun intended–not only for the sport they represent, but for the fans who look up to them. Lou Gehrig, Bill Russell, Bobby Orr, Casey Stengel, Walter Payton, Wayne Gretzky, Jim Thorpe, Jack Nicklaus, Arnold Palmer, Han Jian, Larry Bird, Jackie Robinson, Sandy Koufax, Rod Laver, Joe Lewis, Roy Campanella, Roberto Clemente, Arthur Ashe, Zhao Jianhua, and Muhammad Ali–people who played their respective games with integrity.

“The unfortunate events that took place here in London are an example of what happens when our heroes falter and break our hearts. Imagine the face of the 10-year-old badminton player who just realized that everything he’s come to believe in isn’t true — that his heroes are just people, people who aren’t perfect, who disappoint, who don’t always live up to our ideals.”

At press time, Costas continued to speak.

== Why Will Ferrell likes to see “little Russian girls cry”:

== Sorry, but one more Pat O’Brien riff on his work during the Bravo Olympic tennis coverage, from Bruce Jenkins of (linked here):


“His work in general, regrettably, has been a catastrophe.

“Names have been a puzzler. He introduced’s Jon Wertheim as “Werheim,” and about 20 seconds after getting it right, he came back with “Werthum.” Similarly, after correct stabs at Andy Roddick and analyst Rennae Stubbs, O’Brien went with ‘Roggitt’ and ‘Hobbs.’ Jo-Wilfried Tsonga was boldly announced as ‘Tonga.’

“Some of O’Brien’s comments were downright baffling. Here’s how he introduced the coverage of Serena Williams’ first-round match:

” ‘There were 12 Americans in the tennis field, 11, one of the ones still in the field now, it’s actually 9, one left, Serena Williams…with…Jelena Jankovic, down on Centre Court’.”

“On the typically bad weather of an England summer:

” ‘If you’ve never been to London, think Seattle, or Miami’.” (Three times he said this. It’s safe to say that never, over the course of centuries, has London reminded anyone of Miami.)

“After engaging Lisa Raymond in a bit of 80s rock-music trivia: ‘All right, what happened on June 9, 1987?’ There was silence, and he snickered, ‘My son’s birthday.’

“And the topper, regarding Roger Federer’s appearance in a red shirt:

” ‘Well, Federer wore the Tiger Woods red, but Tiger Woods has won 75 matches in a row, Federer 74, so he’s gotta win one more to be honored with that, uh, red.’

“I think I speak for everyone when I say, ‘Whaaat?’

“As the tournament concludes, some order will be restored. (Mary) Carillo will work the women’s final, with (Ted) Robinson and (John) McEnroe teaming up for the men’s final.”

== Doug Gottlieb said having a Southern California-based family has led to him leaving ESPN and its Bristol, Conn., studios to join CBS as a colleague of another former ESPN guy, Jim Rome, in having his own CBS Sports Network show, plus hosting a three-hour afternoon radio show starting Jan. 2 and also serving as a college basketball studio analyst during the regular season and NCAA tournament. Gottlieb, a former Oklahoma State basketball standout after a freshman year at Notre Dame, grew up in Orange and set many school records at Tustin High.

== Another residual effect of joining CBS Sports Network: Rome appeared on CBS’s iconic “Face the Nation” last week as part of a panel discussion the Penn State football scandal. It sure dances circles around what ESPN is trying to still do all these years later with the Sunday morning “Sports Reporters.”

== The NFL Network has Saturday’s Hall of Fame enshrinement (1 p.m.), as well as Sunday’s New Orleans-Arizona Hall of Fame exhibition game (since NBC is buried in the Olympics) at 5 p.m. with Brad Nessler and Mike Mayock. Part of the coverage: Dave Dameshek has a behind the scenes tour of Hall of Fame Weekend.

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A pint of Olympic TV notes: Why NBC can ignore the slings and arrows of the ‘minority’ Twitterverse by just putting on more archery


There’s a fine line between being engaged and enraged in the television coverage, and depending on your technology-driven platform, how it’s expressed can reveal more about you than what you’re saying.

These self-dubbed “Social Media Games” have already seen two athletes banned from the Olympic village for inflammatory Twitter posts, the U.S. women’s soccer goalie look juvenile for getting into a techno-spat with an NBC commentator, and one L.A.-based journo having his Twitter account suspended because of an NBC protest (with its business partners, no less), only to have it all reinstated the next day without much of an explanation.

Yet the original tsunami of Twitter criticism seems to have dried up and redirected itself to something else glittery and shiny.

The reality is that NBC’s numbers have muffled the 140-character gripefest which may have helped topple governments but can’t always get what it wants with unfiltered frustration.

If it seems to be a cause-and-effect relationship, it’s effectively a lost cause because it hasn’t affected NBC’s bottom line: Ratings, in such proportions that they’re even quietly hoping it could turn a profit rather than take a projected $200 million loss.

“We’re over-delivering on every measurement,” said NBC Sports Group chairman Mark Lazarus during a conference call today, emphasizing that the network has been careful mixing innovation with tradition.

“We’ve had some challenges and they’ve been documented and the critics on social media have their voices heard. Some of it is fair.

“Everyone’s got the right to their point of view and an overwhelming number of them are voting with their clicker and mouse and fingertips – we’re enjoying this and please continue.

“We understand that some don’t like it, and they’re a loud minority. The silent majority is with us the first six days.”

Use your loaf on this one: NBC has a recurring template-tested system that’s remains female-friendly, inflamed-retardant, revenue-generating, streaming-capable, delayed-ungratifying, Nielsen-bloated and Twitter-repellant.

In the end, it’ll be #NBCprevail. The sleep-deprived majority rules.

“The guys in the office who make the most noise complaining about NBC’s tape delay (then) watch it for four hours each night,” Anthony Crupi, a staff writer at Adweek, told the Associated Press.


== Archery, according to the great and powerful NBC Research President Alan Wurtzel , is the new curling.

Not waltzing? Not yet.

As the network also heavily promotes a new fall series called “Revolution,” where there’s a lot of actress Tracy Spiridakos sporting a crossbow in a post-apocalyptic, technology-disabled planet (NBC’s wishful thinking?), the swagger of American archer Brady Ellison and “The Hunger Games” halo has an average of 1.5 million viewers finding the sport on one of NBC’s cable channels.

That’s a bigger number than the average viewership for men’s basketball – the U.S. men attracting most attention, but the rest of the games dragging down that average number considerably.

Lazarus said he predicted archery to be a younger-demo attraction, and “we’re trying to feed that appetite.”

Alas, the men’s final Friday ends the archery competition.


== Wurtzel said of the tape-delay aspect of the prime-time coverage that a recent third-party survey of 1,000 viewers last Sunday showed 43 percent admitted they heard results of events during the day but, counterintuitive, they were also watching more prime-time events than those who said they didn’t hear results.

As for use: 28 million have so far visited the site, up eight percent to those who did during the Beijing Games of 2008, and 4.6 million have used the mobile site, double that of Beijing.

“The Olympics are changing consumer media behavior,” Wurtzel said. “For the first time, a majority of the website and aps have live content, and 75 percent say they are streaming on their tablet for the first time. Eighty-six percent of the smart phone users are streaming video for the first time. Even on the website, 36 percent of the users say they’ve used live stream for the first time. And 68 percent of the visitors to London’s Olympic site didn’t even visit the Vancouver (Winter Games) site two years ago.”

From an age demo standpoint, he also said teenage viewership is up 28 percent versus Beijing, teenage girls are up 52 percent and kids 2-to-11 are up 33 percent.

“Why is this important?” said Wurtzel. “Because it’s cultivating the next generation.”

== One last Pat O’Brien generation-inspired moment before we change the channel: He started today’s Bravo broadcast by introducing the day’s lineup highlighted by Jo-Wilfried Tsonga (pronouncing it right this time) against Novak Djokovic and Roger Federer vs. John Isner: “If those matchups can’t get you fired up (chuckling at his own joke) then we suggest you are part of a generation that maybe just cannot be inspired.”

We suggest …. naw, never mind. It’s a generational thing obviously. Those who stopped being self-proclaimed hip and/or cool in the mid-’80s wouldn’t get it.

== It appears we’ve seen every segment from the first three episodes of Matthew Perry’s new fall NBC sit-com “Go On.” He’s a sports-talk show host in rehab. Modeled after . . . whom?

== L.A. is tied with San Francisco for No. 24 with a 20.8 rating and 39 share in the list of metered markets for the Olympics after six nights, where Salt Lake City (27.3/48) remains on top, and San Diego is tied for fifth (24.3/43).

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A pint of Olympic TV notes: How L.A.’s No. 26 rating won’t hurt NBC, and does Geoff Witcher with Danny Tosh = Mike Walden and Super Dave?


We’ve been avoiding all contact with Olympic-related news today, having been out at the Dodgers-D’backs game. Now that we’re back, do we dare go to to see what the schedule is for tonight — no, because they give away results so fast, you can’t effectively click away as you would when your boss comes around and sees you’re somewhere you shouldn’t be.

Among the daily news we’ve come across:


== Ratings for those who want to understand such a thing — such as, good ones generally reinforce NBC’s programming decisions to delay everything until as late as possible:

The network said 38.7 million saw Tuesday’s prime-time coverage, which included the U.S. women’s gymnastics team winning gold. They couched it as the largest “first Tuesday for any non-U.S. Summer Olympics in the history of televised Summer Olympics,” going back to 1960. A 21.8 household rating is the best for a Tuesday night since the Salt Lake Games in 2002.

No, Ross Porter isn’t in the network’s research department.

The first five nights have drawn a 19.5 household rating, and a 33 share, with L.A. coming in above that average (21.0/39), but nationally, the nation’s No. 2 TV market is tied for 26th. The highest-rated time zone through the first Tuesday is the Mountain (23.0/40, home of swimmer Missy Franklin), with the Pacific (21.5/40) and Central (21.0/35) ahead of the East (20.2/34).

The top 10 markets so far: 1. Salt Lake City (27.7/48), 2. Kansas City (25.4/41), 3. Denver (25.2/47), 4. Milwaukee (25.1/42), 5. San Diego (25.0/44), 6. Columbus (24.5/41), 7. Indianapolis (24.3/41), 8. Norfolk, Va. (23.8/37), 9. Richmond, Va. (23.6/38) and 10. West Palm Beach, Fla. (23.0/38). Michael Phelps’ hometown of Baltimore did not make the top 20.

As a result of some late ad sales, NBC says it will probably break even on its $1.2 billion rights fee instead of taking an anticipated loss.

“We are way ahead of where we thought we’d be,” said NBCUniversal CEO Steve Burke, who had an earning call with Comcast investors this morning. He projected ratings would be down 20 percent from 2008 in Beijing; so far they’re up 9 percent.

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