Weekly media column version 10.05.12

UPDATED: 11 AM, FRIDAY

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(Erick Galindo/TWCSportsNet)
Kobe Bryant and David Beckham meet at the Time Warner Cable SportsNet studios for an interview on Monday’s night of the network’s launch..

What’s included in this week’s media column (linked here): Do the Lakers and the Buss family get thrown under the bus from the Time Warner Cable SportsNet channel deal, which has some Lakers fans freaked out as the first exhibition game comes up Sunday. Why worry?

What isn’t included:

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== More with Lakers radio voice John Ireland on the TWC particulars and how it affects his job:

On how he benefits as much from working on the radio (while some don’t get the TV games) but also wins by being a TWC SportsNet employee: “First of all, I hope for the sake of Lakers fans, that TWCS gets picked up by all carriers. I went to the launch on Monday, and it’s a great channel. I knew the games would be the games, but the other shows they’re doing are really good. Most of my friends are Lakers fans, and they’re going to love this. Amanda Brown, who produces our radio show (on 710-AM), is a Time Warner subscriber and she sent me an email after the first night saying she was addicted–after one night. She doesn’t think she’s going to turn it off. I know that these deals need to be worked out, but when that happens, Lakers fans are going to see things they’ve never seen before.
“Having said that, those of us on the radio side know that we’re going to have listeners we’ve never had before until they can see the games. That’s a great opportunity for us. In my own mind, I always try to talk to the people who are stuck in their cars on the road and take seriously that Mychal and I are their only means to find out what’s going on. Now, we’re going to have people listening at home, on their phones, on their computers–a whole new audience. That’s exciting for us, and we’re ready for that challenge.”

On how he or the station quantifies listeners for Lakers games on 710: “Our bosses, Mike Thompson and Dave Shore, call this the ‘two step.’ Those guys are really good at reading numbers, and they can tell you when somebody steps in their car, how long they listen, exactly when they step out, and go inside their house and watch the rest on TV. It probably helps us when the games start during rush hour, but honestly, people listen whenever the Lakers are on, because they’re the Lakers. I always remember that we never know how many people are listening at any given time, and frankly, it doesn’t matter to Mychal (Thompson) and I. We want everybody to know that they can tune in any time, and we will be their eyes and ears at the game. We take that seriously, and don’t want to leave any fans without their Lakers fix. If you want to know what is happening during any game, we’ve got your back.”

On how he thinks the TWC negotiations will sort themselves out: “I tend to be an optimist with things like this. I’m a DirecTV subscriber, and I’ve called and written those guys multiple times. I’ve been with DirecTV since 1995, and love their service. I can’t imagine once they see how good the TWCS networks are, they won’t cut a deal before the regular season starts. And remember, with TWCS you get two HD channels–one English, one Spanish. That’s one of the reasons that Lakers started this partnership. It serves millions more fans that ever before. DirecTV has been great about giving subscribers what they want, and everybody is going to want this. I know there are people negiotiating every day, and these things tend to go down to the wire. The first regular season game is October 30, and I’m hoping a deal gets done before then.”

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== Ted Robinson, Glenn Parker and Ryan Nece call UCLA’s game at Cal (7 p.m. Pac-12 Network). In other Pac-12 games: Joe Tessitore, Matt Millen and Lewis Johnson have Washington at Oregon (7:30 p.m., ESPN). Craig Bolerjack, Joel Klatt and Petros Papadakis are doing Arizona at Stanford (noon, Channel 11) and Kevin Calabro, Adam Archuleta and Yogi Roth have Washington State-Oregon State (noon, Pac-12 Net).

== ESPN “GameDay” is at South Carolina, the same place where Brent Musburger, Kirk Herbstreit and Heather Cox call the Georgia-South Carolina game (4 p.m., ESPN). Brad Nessler, Todd Blackledge and Holly Rowe have Nebraska at Ohio State (5 p.m., Channel 7). Gus Johnson and Charles Davis do West Virginia at Texas (4 p.m., Channel 11). Tom Hammond and Mike Mayock are at Soldier Field in Chicago for Miami vs. Notre Dame (4:30 p.m., Channel 4). Verne Lundquist and Gary Danielson have LSU at Florida (12:30 p.m., Channel 2). And for good measure: Spero Dedes and Steve Beuerlein have the Air Force-Navy game from Colorado Springs (8:30 a.m., Channel 2).

== The NFL menu on local over-the-air channels: Fox has Philadelphia at Pittsburgh (10 a.m. Channel 11, with Joe Buck, Troy Aikman and Pam Oliver, going to 40 percent of the country); CBS has Cleveland at N.Y. Giants (10 a.m., Channel 2, with Greg Gumbel and Dan Dierdorf) and Denver at New England (1:25 p.m., Channel 2, with Jim Nantz and Phil Simms). NBC has San Diego at New Orleans (5:20 p.m., Channel 4, with Al Michaels, Cris Collinsworth and Michele Tafoya). The Monday night game: Houston at the N.Y. Jets.

== TBS’ broadcasting plans for this weekend, starting with the wild cards today: Brian Anderson, Ron Darling and Tom Verducci have NL’s St. Louis at Atlanta (2 p.m.), with Ernie Johnson, John Smoltz, Cal Ripken and Craig Sager doing the AL’s Baltimore at Texas (5:30 p.m.).

The divisional series: ALDS Game 1 Oakland at Detroit (3 p.m., Saturday) with Don Orsillo, Buck Martinez and Jaime Maggio; NLDS Game 1 Cincinnati at San Francisco (6:30 p.m., Saturday) has Anderson, Darling, Joe Simpson and Verducci. NLDS Game 1 Washington at St. Louis/Atlanta (noon, Sunday) has Dick Stockton, Bob Brenly and David Aldridge. ALDS Game 1 N.Y. Yankees at Baltimore/Texas (3:15 p.m. Sunday) sticks with Johnson, Smoltz, Ripken and Sager, while NLDS Game 2 Cincinnati-San Francisco stays with Anderson, Darling, Simpson and Verducci. The MLB Network has ALDS Game 2 Oakland-Detroit (9 a.m., Sunday) with Matt Vasgersian and Jim Kaat.

ESPN Radio has every playoff game, using Dan Shulman and Orel Hershiser on today’s Baltimore-Texas wild card game, then staying with that winner as it hosts the next ALDS series against the N.Y. Yankees. Jon Sciambi and Chris Singleton are on the NL’s St. Louis-Atlanta wild card, then staying with that winner in its NLDS against Washington. Dave O’Brien and Aaron Boone have the Detroit-Oakland ALDS, and Gary Cohen and Rick Sutcliffe have the Cincinnati-San Francisco NLDS — except for Games 3, 4 and 5 in Cincinnati when Chris Berman has decided he’ll do the play-by-play.
Shulman and Hershiser will stay on the AL Championships Series and the World Series Sciambi and Terry Francona are on the NL Championship Series.

== Pam Ward, Rebecca Lobo and Holly Rowe, who did Thursday’s Game 1 of the WNBA’s Western Conference finals between the Sparks and Minnesota Lynx, are on Game 2 from Staples Center (Sunday, 12:30 p.m., Channel 7). Game 3 would be in Minnesota on Wednesday, Oct. 10 at 5 p.m. on ESPN2.

== Friday’s high school football games on Fox Sports West and Prep Zone online:
= St. John Bosco at Orange Lutheran, FSW, 7:30 p.m.
= Servite at Santa Margarita, 7 p.m., Prep Zone
= Upland vs Rancho Cucamonga @ Los Osos High, 7 p.m., Prep Zone
= Loyola at Crespi, 7 p.m., Prep Zone
= Notre Dame at Alemany, 7 p.m., Prep Zone

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