Weekly media column version 12.21.12


A look at the new ESPN/ABC “NBA Countdown” set under construction at the L.A. production center for a Christmas Day debut (photo by Scott Clarke/ESPN Images)

What made it into this week’s version (as we recklessly assume the end of the world didn’t happen on schedule): ESPN/ABC is all set to unveil a new NBA Countdown set on Christmas Day — can you wait that long? More on Mike Breen being asked again to do a Lakers-Clippers doubleheader on the holiday from Staples Center, plus other notes.

What could have but didn’t quite make the cut because of Mayan restrictions:

== In the media year-ender from SI.com’s Richard Deitsch, there’s praise for Joe Buck, “Inside the NBA,” Gonzalo Le Batard, Doris Burke and Bob Valvano, and well deserved knocks on Skip Bayless, Victor Rojas (thanks for the pop), “Numbers Never Lie,” Colin Cowherd, and, again, Skip Bayless.

== NBC Sports’ Radio network — because there isn’t enough with ESPN Radio, Fox Sports Radio and the new CBS Radio Network — starts as a weekend of programming on Jan. 5 with on-air talent such as former KCOP-Channel 13 sports anchor and So Cal sports talk host Newy Scruggs. Where will you find it in L.A.? Still not sure, if at all, as all this leads up to a weekday 3 a.m.-to-4 p.m. lineup (PDT) starting April 1, with a push from Dial Global Radio Network. There isn’t much traction yet on having distribution, so L.A. isn’t the only place wondering how this will unfold. More info: www.nbcsportsradio.com.

== The NFL has decided to go with live streaming on line and on mobile phones the CBS upcoming coverage of Super Bowl XLVII, making it at available on NFL.com, CBSSports.com and NFL Mobile from Verizon. Last year’s Super Bowl was the first to live stream, gaining 2.1 million users — the most-watched, single-game sports event ever online. The NFL also said NBC’s coverage of the two Jan. 5 wildcard games, as well as the Jan. 27 Pro Bowl, will also video stream, also on NFL.com and NBCSports.com.

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