What’s the over/under on the actual Super Bowl XLVII kickoff?

We don’t wear a watch. But that’s not the problem.
We’re just a bit confused about the kickoff.
The front page graphic in today’s L.A. Daily News says it’s 3 p.m.
This L.A. Times story is going with 3:15 p.m., same time mentioned on a graphic in the Times’ sports section.
The Daily News sports section says it’ll be 3:30 p.m. So does SB Nation. And Bleacher Report. So did a CBS media relations person this morning.
But then I even did a graphic for today’s paper that had it pegged at 3:47 p.m. Is that because it’s Super Bowl 47?
UPDATED: Actual kickoff came at 3:32 p.m. PDT. Probably delayed some by the National Anthem by Alicia Keys.

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