KFWB-AM (980) setting the table to be the CBS Sports Radio affiliate in L.A.? Or for NBC?

An adjusted lineup at the news-talk KFWB-AM (980), already is the flagship station the Clippers, will try to give it more of a sports presence by sneaking in some  CBS Sports Radio and NBC Sports Radio programming as well as a new, original Clipper-related talk show beginning Monday, the station announced today.

For starters, L.A. listeners will have access to the “Amani & Eytan Show,” co-hosted by former New York Giants receiver Amani Toomer and broadcast veteran Eytan Shader, weeknights from 7 to 10 p.m. On Saturday’s from 7-10 p.m., the “Jason Page Show” airs. Both are part of the NBC Sports Radio package that, to date, has only been available to listeners online.

Jim Rome, part of the CBS Sports Radio 24/7 start-up since moving his 9 a.m.-to-noon show there in January from Premiere Radio (and 570-AM), will have his “Sports Minute” takes air at 12:03 p.m., 1:03 p.m. and 2:03 p.m. Commentaries will also air provided by noted sports author John Feinstein, whose CBS Sports Radio show otherwise airs from 6-to-9 a.m.

KFWB will also add Eric Kuselias’ NBC Sports Radio show weekdays from 3-to-5 a.m

During the Clippers’ playoff run, which begins next weekend, KFWB anchor Michael Knight will do a call-in show known as “KFWB’s Sports Night,” weeknights from 10 p.m. to noon. Knight has done sports-talk in Seattle and San Francisco.

“As the flagship station of the Los Angeles Clippers, we want to give our sports fans more of an opportunity to be part of the sports conversation,” said station manager Valerie K. Blackburn in a release.  “We continue to look for ways to give our listeners and clients the best possible programming options available.”

Does this open the door to KFWB eventually adding Rome’s CBS weekday show? Doubtful. Too many hurdles.

KFWB, once owned by CBS Radio and the home station for the Dodgers from 2003-’07, is still trying to figure out what it can and can’t do as it is operated by something called the KFWB Asset Trust, under the management of ShootingStar Broadcasting. This was because of CBS’ ownership limitations in buying KCAL-Channel 9 and owning too many media outlets in Southern California.

The CBS Sports Radio Network launched in September, 2012 with limited programming, but then added the full-on lineup in January, anchored by Rome as well as Doug Gottlieb (noon-to-2 p.m.). San Diego’s 1090-AM runs some of the programming, including Rome, but otherwise the network is not available in Southern California, despite speculation that it could go onto one of CBS’ FM stations and replace rock formatted KCBS-FM (aka, Jack-FM 93.1), KAMP-FM (97.1) or KRTH-AM (101.1).

The station will continue to air a weekday morning news (Penny Griego and Phil Hulett from 5-9 a.m.) with programs hosted by Bob McCormick (9-11 a.m.), Dave Ramsey (11 a.m. to 2 p.m.) and Ken Rutkowski (2-4 p.m.) leading into afternoon news (4-7 p.m.)

Facebook Twitter Plusone Digg Reddit Stumbleupon Tumblr Email