If the NBA encourages @KobeBryant to keep socializing with more awards, why should he ever stop?

<> on May 11, 2011 in El Segundo, California.The NBA awards players for their social media skills?

For all the flack that the injured and frustrated Kobe Bryant got for tweeting during the Lakers’ first-round loss to San Antonio — enough to where he vowed to just shut up — he was given the NBA’s 2013 “Social MVP Award” for the “player with the most engagement across social media platforms.”

Bryant also won the “140 Award” for best use of characters in a tweet when he used twitter to say “Amnesty THAT” after scoring 38 points, 12 rebounds, seven assists and a block in a 103-99 win over Mark Cuban’s Dallas Mavericks in February.

During an NBA TV one-hour presentation on Wednesday night, the Lakers’ Dwight Howard won something called the “SnapShot Award” for best posted photo (something with his ‘dukes-up pose’ with Bryant), and the Lakers‘ Pau Gasol  won the “Social Difference Award” for his off-court humanitarianism.

The Clippers won the “Fan Nation Award” given to the team “with the highest percentage of increased exposure across all platforms including all players on their respective team.” The Clippers’ DeAndre Jordan (@deandrejordan) was given the “Social Slam Award” for the fan-favorite dunk during the regular season.

But in the long run — no, social media has nothing to do with narcissism, vanity or a superiority complex.

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