Weekly media column version 06.28.13: Lakers taking to the media for D12 love more like ad naseum?

The latest from the @Lakers twitter account, adding Kobe Bryant to the campaign to bring back Dwight Howard.

The latest from the @Lakers twitter account, adding Kobe Bryant to the campaign to bring back Dwight Howard.

What made it into this week’s media column:
dog stay-1
A little more explanation on the media backlash to the Lakers trying to keep Dwight Howard around by resorting to, well, big-time media. We posted it on Thursday.

What didn’t make it in, but maybe should have:

== Scott Henry, a sports producer and executive at KCAL Channel 9 and KCBS Channel 9 for nearly 25 years, will leave at the end of next week to become the coordinating producer of the NFL Network’s “Total Access” show.

= Congrats to Charley Steiner, the Dodgers play-by-play man who the National Radio Hall of Fame in Chicago decided to make him part of the Class of 2013 during their Nov. 9 ceremony.  Steiner started his broadcasting career in 1969 at WIRL Radio in Peoria, Ill. and graduated from Bradley University in 1971. Previous sportscasting inductees into the National Radio Hall of Fame include Dodger Hall of Fame broadcasters Vin Scully and Red Barber, Mel Allen, Jack Buck, Ernie Harwell and Bob Uecker. More info: www.radiohof.org

== Belated congrats to KNBC-Channel 4 sports anchor Fred Roggin receiving a lifetime achievement award from The Los Angeles Press Club last week, presented to him by Kings play by play man Bob Miller.

== HBO says it will film the one-man stage play, “Mike Tyson: Undisputed Truth” in July and air it later this year. Those who actually paid hundreds of dollars to see the former heavyweight champ perform the self-defacing act when it went on its 10-week U.S. tour last spring after a run on Broadway last summer do not get their money back. When it airs, there’ll always be “The Hangover 2” on HBO2.

== Already having logged 18 seasons into this gig, with six BCS title games and seven Rose Bowls, Kirk Herbstreit signed a contract extension with ESPN through 2022, staying on the Saturday night college football package. He’s been guaranteed calling one national semifinal game and the national championship game each year when the new College Football Playoff starts in 2015.

== If it was understandably off your radar, Max Kellerman has joined Marcellus Wiley as the new co-hosts of ESPN’s “SportsNation” this week. The network says the two Columbia grads “are taking their on-air chemistry as co-hosts of the highly rated ‘Max & Marcellus’ show (airing weekdays on ESPNLA 710) and extending their partnership from radio to television.” Charissa Thompson left the show, taped in L.A., to join the new Fox Sports 1 project.

== Boston (27.3) and Chicago (22.0) ended up with the highest ratings for NBC’s six-game coverage of the Stanley Cup Final that ended Monday night with the Blackhawks closing out the series on the Bruins’ home ice. Los Angeles had a 2.2 ranking, 29th out of the 56 metered markets. The entire playoffs on NBC, NBC Sports Network, CNBC and the NHL Network were the most watched since 1997 — an average of 1.467 million viewers — and up 18 percent over last season.
For the decisive Game 6, L.A. had a 2.4 ranking (41st of 56, led by Boston (33.0), Chicago (30.2) and Providence, R.I. (22.5).

== ESPN said it signed a new five-year deal to continue covering the Professional Bowlers Association, one that will expand coverage from 25 to 36 hours a year. Included is coverage of the PBA League, with celebrity team owners, including the Clippers’ Chris Paul.

== The most disturbing best part about a Metta World Peace story hoax – the Lakers forward said on Twitter this week he’d be launching a new reality TV show with Terrell Owens – is that so many seemed to immediately buy into it, then comment on it. Not so much that you already have to suspect any kind of “news” delivered by him with some grain of skepticism because of the well-documented MWP personality swings, but that it was delivered on Twitter with a video on his website and so rapidly repeated in the flow of the news cycle that it was simply accepted as fact. A day later, sites like SI.com were running retractions, under a headline such as: “Cunning Trickster Metta World Peace Hoodwinks Nation with Fake Reality Show.” Now’s the time when Metta World Punk’d should really try to pitch the show to distributors. Seems as if he’s already got his first episode in the can.

== CBS Sports Radio was slapping itself on the back with the launch of its 300th affiliate in less than a year of operation. Still missing – a full-time affiliate in L.A. and New York.

== Former Daily Breeze columnist Woody Woodburn is in the home stretch of a Kickstarter.com campaign to raise necessary funds to complete his a book focused on lessons learned during a relationshiphe forged  with former UCLA basketball coach John Wooden. We support you supporting this cause.

== Dick Enberg has not only abandoned the San Diego Padres this week to attend Wimbledon, but he was spotted Thursday in the Royal Box with Camilla Dutchess of Cornwall. An ESPN employee reported that Enberg looked “resplendent in a red tie & pocket square.” Oh, my. Wait’ll the tabloids pick up on that one. Here’s another reference to it.

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