What made it into this week’s sports media column:
Is ESPN too late to the dance to bring back Keith Olbermann? SportsOnEarth.com guy thinks so.
“Sports media has more than enough punditry already. You find it on so many blogs and on Bleacher Report, now that the generation of writers who grew up aspiring to be Bill Simmons has come of age. You find it in newspapers, where the highest honor attainable — the last promotion of them all — is columnist, a position from which stray hacks have held forth on whatever controversy has them clutching their pearls at the moment. … The problem isn’t that sports talk lacks smart people — it’s that smart people have no need for sports talk.”
We still look for good sports talk, so we welcome KO back to the punch, as we blogged about Thursday morning.
What didn’t but perhaps could have with a little more imagination:
== For all that Fox talk during the MLB All-Star game about how fantastic it is to see Pittsburgh, Baltimore, etc., playing better these days, the old standby Yankees at Red Sox will go to 70 percent of the country (including L.A.) on Saturday with Kenny Albert joined by Tim McCarver and Ken Rosenthal (back at 12:30 p.m. with the pregame, Channel 11). Some 17 percent will see Atlanta at Chicago White Sox (with Chris Myers and Eric Karros) and another 12 percent get Pittsburgh at Cincinnati (with Thom Brennaman and Tom Verducci).
== Fox also has Gus Johnson with Eric Wynalda calling the U.S.-El Salvador soccer match Sunday (12:30 p.m., Channel 11), the quarterfinal match of the CONCACAF Gold Cup, played in Baltimore.
== Next episode of “Feherty” takes host David Feherty into the Denver home of David Duval (Golf Channel, 7 p.m., Monday).
== HBO says it has reached a “long-term extension” with NFL Films to carry on with the “Hard Knocks” reality show, which resumes Aug. 6 in a five-episode series with the Cincinnati Bengals.
== This month’s cover of Out magazine: the Galaxy’s Robbie Rogers on the cover, with some story highlights:
== The Sports Business Daily reported that Fox Soccer’s coverage of the NWSL’s Seattle-FC Washington game last Sunday night had an average of 63,000 viewers. That makes it the 24th most-view telecast of the week of July 8-14 for the channel. It has two more women’s pro soccer matches coming up this season.