This should be the prime weekend for Prime Ticket to crank up its Dodgers coverage, chronicling the team as it navigates through the final home stand of the regular season and induces playoff momentum.
Just circle back to how the local cable network partner Fox Sports West got behind the Kings’ 2012 Stanley Cup run with all its ancillary coverage, despite the fact it couldn’t televise any live games due to national TV rights agreements.
But then again, this is also a time where we’re still getting our antennas around a two-year run major overhaul in local L.A. sports television. The disruption of familiarity requires viewers to keep up with the new landscape of the channel relocation program.
Coming up on a year since the Lakers broke loose from its long-time residence at Fox Sports West and KCAL-Channel 9 to team up on a mega-rights deal with Time Warner Cable and become a partner in the launch the El Segundo-based TWC SportsNet, the Dodgers are doing the same and more on their own path toward self-produced fulfillment.
The momentum can finally start building toward the creation of their own SportsNet L.A. that will arrive in the next six months, with TWC’s financial support and assistance as well.
Fox Sports West’s 17 years as a Dodger cable partner – the team actually precipitated the launch of Fox Sports West 2 in 1997, later re-branded with the retro name Prime Ticket a few years ago – comes to a melancholy ending Sunday.