But then, when they start messing with our eating habits …
NBC Olympics said today it will roll out a “special one-day marketing campaign” to let people know its coverage of the U.S.-Canada men’s hockey semifinal game will be on NBC Sports Net starting at 9 a.m. PDT/noon EDT on Friday.
The pitch will be called “What are you doing for lunch Friday?”
“There aren’t many midday, weekday sporting events of this magnitude, and we want to alert viewers where they can see the game, whether it be television, the web or app,” said NBC Sports Group CMO John Miller. “This brief, less-than-24-hour campaign encourages those at work to take in the game during their lunch break. And with our television, web and mobile offerings, they can.”
And to that, how does a person in Los Angeles respond? By throwing a spoonful of soggy Lucky Charms at the nimrod asking the question, reminding him not everyone operates on New York time?
The 15-second promos will appear in tonight’s NBC tape-delayed prime-time programming.
This, from the same network that for years asked us to join them for “Breakfast at Wimbledon” before the sun came up. Then, ESPN took over.
Mike Emrick, Eddie Olczyk and Pierre McGuire have the call on U.S.-Canada on Friday. Dave Strader will be with Olczyk and McGuire on the Finland-Sweeden semifinal (4 a.m., NBC Sports Net).
As for Emrick, after calling the Canadian overtime victory over the Americans in the women’s gold-medal today, he noted the shot of the U.S. players tearing up as they awaited the medal ceremony and said: “It is a hard, hard time. Emotions all over. And in particular — maybe it’s just a man thing, when a woman cries, we don’t know what to say, and sometimes it’s best if it’s nothing.”