Weekly media column version 02.28.13 — A modest proposal for those involved in the Dodger-SportsNet L.A. negotiations

Employees of the SportsNet L.A. operations at Time Warner Cable Sports' offices in El Segundo gather in the conference room to watch the channel's launch on Tuesday night. (Photo from SportsNet L.A. via Getty Images)

Employees of the SportsNet L.A. operations, including president David Rone (in blue jacket at table, left), gather in a conference room at Time Warner Cable Sports’ offices in El Segundo to watch the channel’s launch on Tuesday night. (Photo from SportsNet L.A. via Jerod Harris/Getty Images)

What made it into our weekly media roundup of extended paragraphs:
CM3391It’s early in the process for those haves and have-nots in the Dodgers’ SportsNet L.A. channel, considering we’re only two games into the exhibition season. Time Warner Cable subscribers, about two million of them in Southern California, are on board. Another two million that include subscribers of DirecTV, Cox, Charter, Dish, AT&T U-verse and Verizon FiOS, aren’t there yet.
But what if a dish or cable operator proposed this scenario: We’ll take the channel, at the price TWC is asking, but only for eight months of the year — when the games are on, between March 1 and Nov. 1. The other four months, we’re not interested.
Would that fly? Maybe we’ll find out. Who’s game?
Other notes include the announcement of the new Larry King show on SportsNet L.A., Colleen Dominguez’s hiring by Fox Sports and Craig James’ beef with Fox Sports.

What didn’t make it into the column and notebook, but are featured here instead:

== Wait, TWC is raising their rates again, because of the fallout with having to carry CBS? It’s called a $2.25 “broadcast TV fee.” How sweet.

== SportsNet L.A. announced Thursday that 75 Dodgers games in Spanish will be made available to those carriers who take the team-owned channel, with a schedule of 150 coming in 2015. Jorge Jarrin, son of Dodgers’ Hall of Famer Jaime Jarrin, will do play-by-play with Manny Mota as the analyst. The first telecast will be April 4, the Dodgers’ home opener against San Francisco, and have its own production team on-site with its own graphics and audio feed. TWC will offer the Spanish-language games on Channel 382 (high def). More information: www.sportsnetla.com at the “espanol” link.

== ICYMI: We did a Q-and-A on the SportsNet L.A. launch that appeared on Tuesday’s debut. And you know how this Dodgers’ radio thing is going to work out, right?

 (AP Photo/Mark J. Terrill)

(AP Photo/Mark J. Terrill)

==The Dodgers-San Francisco game from Dodger Stadium on April 5 will be part of the new Fox Sports 1 MLB package of telecast package that Fox announced Thursday. A combined 52 games will be on Fox’s network (KTTV-Channel 11 in Los Angeles) and FS1, including 20 Saturdays of doubleheaders. The Dodgers-Giants’ 1 p.m. start comes on FS1 after the network carries Minnesota-Cleveland at 10 a.m., which could result in some missed early innings.
Future games taken from the Dodgers’ new SportsNet L.A. schedule — don’t think the folks at DirecTV are making note of this — as well as from the Angels’ coverage on Prime Ticket include a doubleheader on Saturday, April 19 — FS1 has the Angels at Detroit at 10 a.m., followed by the Dodgers hosting Arizona at 5 p.m.
The Dodgers are also locked into FS1 games on Saturday, May 10 (home vs. San Francisco, 1 p.m.) and Saturday, July 19 (at St. Louis, 1 p.m.). And so far they will also be part of Fox’s regional broadcast on Saturday, May 31 (home vs. Pittsburgh, 4 p.m.) and Saturday, June 28 (home vs. St. Louis, 4 p.m.).
The Angels are also on FS1 on Saturday, April 26 (at N.Y. Yankees, 10 a.m.) and Saturday, June 21 (home vs. Texas, 7 p.m.), and on Fox’s regional broadcasts on  Saturday, May 24 (vs. Kansas City, 4 p.m.), Saturday, June 14 (at Atlanta, 4 p.m.), and Saturday, July 12 (at Texas, 4 p.m.).

== The full AP story that features Craig James explaining why he’s forced to file a workers’ comp complaint against Fox Sports for a bungled hiring/firing episode last August. Another from something called WDN.com has a link to the complaint that James filed, no doubt supplied by James’ representation.

== Tennis Channel is giving a three-year contract extension to Mary Carillo and expanding her duties past the French Open, Wimbledon and U.S. Open requirements. Add to her schedule is work at the Tennis Channel’s Santa Monica studios, as well as covering other events through the year.

== Time Warner Cable and Dish subscribers who don’t already have access to the Pac-12 Networks in hopes of keeping their monthly bills down have a chance to see it free  between March 1-15. Coverage during that time will include the conference championships in men’s and women’s basketball, wrestling, women’s swimming and diving and men’s swimming.

== One college-sponsored media survey determined NBC gave almost equal time to men and women during the Winter Olympics.

== Media outlets do realize this is a beer-sponsored initiative, right? Or do they just choose to ignore it because good-guy Ozzie Smith is involved? ESPN is actually running this as a quasi-story on the front page of its website and making it a topic of discussion on many of their talking-head shows. Seriously? Anheuser-Busch is listed right there as the originator of the petition that will be wasting the government’s time.

== US Weekly has the exclusive on why Erin Andrews will replace Brooke Burke on “Dancing With the Stars” … it deals with getting more young boys to the show. To that, EA is “excited” with the show relaunching on March 17 (thanks for the warning).

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