Weekly media column version 04.25.14 — Settle down, mom, it isn’t settled

Our tweet about seeing this SportsNetLA ad featuring Vin Scully: It's

Our tweet about seeing this SportsNetLA ad featuring Vin Scully: It’s Vinsulting, Vinfuriating, Vinsensitive … no vindication.

What made it into this week’s media column (linked here):
Try explaining to mom why a) she just can’t go out and buy the new Dodgers channel as if it was offered as some deal on QVC, b) why Vin Scully isn’t picked to do Fox network games, but the other team’s broadcasters are, c) why the Dodgers and Lakers can’t just share a channel on TWC and d) maybe the radio is the way to go these days. More notes on Fox’s decision to use Greg Norman with Joe Buck on its upcoming golf coverage.

What didn’t quite make it but will rest easily in this area of the Internet machine:

== TWC “risks alienating fans” of the Dodgers? This analysis just keeps getting deeper and deeper. (Substitute “deeper” for “obvious.”)

== A guest columnist explains why she’s so bent on the Dodgers’ TV deal — then admits she has Time Warner Cable.

== Bidding continues for a Scully-signed Opening Day “mound” used during the pre-game ceremonies.

== More on how TNT’s Craig Sager is dealing with new leukemia treatments as the NBA playoffs roll on.

== From a beautifully crafted piece entitled “Hot Air” for SportsOnEarth by Aaron Gordon about ESPN’s coverage Wednesday of the 2014 NFL regular-season schedule:  “Just as a football game features a mere 11 minutes of actual gameplay, the way the NFL is covered features a comparable ratio of actual insight. Much of it falls under the Men Talking genre of television, a close relative to CNN’s Flight 370 coverage; rather than debating cockamamie theories about missing planes, they pontificate about eliteness and hustle, or even topics their own programming admits don’t matter. During the schedule release show, Ryan Clark, Jerome Bettis, Pete Carroll and NaVorro Bowman (the latter two appeared briefly for interviews) all confessed they don’t pay much, if any, attention to the schedule, and especially not in April. That is, ESPN aired a program about a topic to talk about how unimportant that topic is.”

== The more efficient breakdown of the schedule is which network came out the best. It’s always best to start with NBC and “Sunday Night” and then check out what CBS got for its new Thursday night gig, according to SI.com’s Richard Deitsch and ShermanReport’s Ed Sherman.

== An ESPN spokesman said the company continues to “look into” the story that surfaced this week involving NFL analyst Keyshawn Johnson and a domestic dispute he was involved with at his home in Calabasas. Johnson offered an explanation through ESPN in this story.

== Fox Sports 1 uses Kenny Albert, Tom Verducci and Ken Rosenthal on the Angels-Yankees game from Yankee Stadium on Saturday (10 a.m.), which follows the L.A.-based studio show, this week including Gabe Kapler and Eric Karros. ESPN’s Dan Shulman, John Kruk and Buster Olney are on the Angels-Yankees game Sunday at 5 p.m.

== KSPN-AM (710)’s Beto Duran has landed a nice gig on FS1’s boxing coverage, which includes teaming with Rich Marotta and Jessica Rosales on at Golden Boy Promotions show from Puerto Rico on Monday (5:30 p.m.) that includes a 10-round WBA Fedelatin Super Lightweight title fight between Michael Perez (19-1-2, 10 KOs) and Jorge Romero (24-8, 21 KOs) as well as Puerto Rico’s McJoe Arroyo (13-0, 7 KOs) against Ezequiel Aquino (15-0-1, 10 KOs) of the Dominican Republic in an IBF junior bantamweight title elimination bout.


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