How the Helms clearance sale provided $1 mil-plus to LA84 non-profit

Sir John MooresAccording to, Sir John Moores was one of the first three inductees into the British Baseball Hall of Fame in 2009.
His Hall bio explains that while he was best known in British sports for chairing the Everton Football Club, Sir John “was instrumental in creating baseball’s golden era in England, during the 1930s.”
Yes, Britain not only has a Baseball Hall, but it had a golden era of a game that some contend was a mere knockoff of the more popular form of cricket.
What happened was when Sir John convinced 18 teams in Liverpool to start playing by American baseball rules, a movements started — well before the World Baseball Classic.
Convinced he had enough players up to speed, Sir John created a series of games between a team from Great Britain and one from the U.S. in 1938, made up mostly by semi-pro, high school and college-aged players.
The Brits won, four games to one, and received the John Moores Trophy, donated by Sir John himself. Cuba was added to the tournament and won it the next two years. Even a team from Hawaii won it eventually.
How much is that 4-foot tall sterling silver trophy worth today?
John Moores Trophy - Lo-resAccording to a SCP Auction last week that helped raise money for the LA84 Foundation, some $195,072.
The trophy belonged to the Hall of Fame collection that once was the star attraction of the Helms Athletic Foundation back in its L.A. hey day. It was eventually absorbed by the Amateur Athletic Foundation, which  became the LA84 Foundation in 2007.
The sale last week of the John Moores Trophy, as well as more than 250 other sports artifacts at the special auction, exceeded expectations and brought in more than $1.1 million to the LA84 Foundation to continue its work helping youth sports in Southern California.
So with that, anything else left in the Hall’s attic worth picking over for future purchases? If we’d known earlier, we might have saved up some cash for a sale just like this.
Other pieces that went in the auction were a circa 1955 Heisman Trophy replica honoring winners from 1935 to 1954 ($75,205); Bill Tilden’s 1921 U.S. National Championship Men’s Singles 15K Gold First Place Medal ($69,184); and a circa 1893 Cy Young autographed Cleveland Spiders Pifer & Becker Cabinet Photo ($66,734).
Full auction results are available at

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