Where’s the news from KFWB on its sports swap-out?

construction-restricted-area-sign-s-0827Station promos on KFWB-AM (980) continue to tease about “what else is coming” after the soft launch of the CBS Sports Radio syndicated lineup several weeks ago – most notably, having Jim Rome’s 9 a.m.-to-noon show finally return to the L.A. market since early 2013.
The holdup for an official re-branding of iconic former news-and-talk station into what will be the fourth all-sports AM station in Southern California centers on how fast newly hired program director Owen Murphy can piece together a local-host weekday lineup to surround Rome, at least from 6 a.m. to 7 p.m.
While an announcement had been targeted for an official launch on Sept.1, think more of Sept. 15 or 22 at this point.
Longtime KNBC-Channel 4 anchor Fred Roggin, thought to be all but locked into a noon-to-3 p.m. spot at KLAC-AM (570) when the station announced a new lineup last December, has instead been penciled into to that same time slot with KFWB.
Considering the credibility Mark Willard built during his run at KSPN-AM (710) that ended last Friday when the station did not pick up his contract, adding him to the KFWB playlist would seem to be a popular fit.
radio-girlThe same with Jeanne Zelasko, the former Fox Sports reporter/anchor who would add a fresh voice to the sports-talk noise and has been in for an audition.
Others said to have been in the mix for a role include Marques Johnson, Tony Luftman, Brady Poppinga and George Wrighster.
Meanwhile, long-time update anchors/reporters Ted Sobel, Bill Seward and Bob Harvey had been told several weeks ago they would continue on with their roles at the station. That changed as well — only Sobel is being retained, station management recently told the three.
Prior to starting its fifth season as the radio home of the Clippers, the station will also ramp up with Westwood One to take its Thursday night, Sunday night and Monday night NFL games, plus playoffs through the Feb. 1, 2015 Super Bowl. It also has select college football games, starting Saturday with Michigan State-Oregon. KFWB also has an hour-long “Trojans Live” show with football coach Steve Sarkisian airing Tuesdays from 6-to-7 p.m.

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  • Duarte_Road

    Not impressive names there. But at least it seems they’re going to go local sports talk.

  • Guest