Mark it down as another shining moment in the evolution – if that’s the correct word – of modern televised sports.
Sunday, a college basketball studio show once intended to simply reveals the NCAA men’s tournament bracket has been expanded into in a two-hour window.
By the way, that’s about as long as it takes to actually play a college basketball game.
Frightening enough, this 2:30-to-4:30 p.m. allotment CBS has allowed for this could have expanded more if we weren’t reminded to stay tuned to their local stations for the next episode of “60 Minutes” (except for those on the West Coast).
For the last 20 years, 60 minutes was plenty of time for this pin-the-name-on-the-bracket exercise to function properly. When CBS first tried this out in 1982, it was merely a half hour, with James Brown in front of a bulletin board. It doubled to the hour in 2002.
It doubles down again this time because, as CBS Sports chief Sean McManus says, it should.
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