NFL Week 17 in the L.A. TV market: The end, and just the beginning

article-2252051-169aed17000005dc-51_634x420New Year’s Day falls on a Sunday. No college football bowl games.
But unlike last weekend, when Christmas landed on Sunday, and most of the games were pushed up to Saturday, the NFL embraces this holiday as the final day of the regular season — including a night game — before next weekend’s wildcard round.
Both Fox and CBS get to air doubleheaders, but like last weekend, KCBS-Channel 2 has picked a Raiders game over a Chargers’ home game to go up against the Rams on KTTV-Channel 11.
And why not?
Last Saturday, KCBS had a 7.7 rating and 20 share in L.A. for the Raiders’ home game against Indianapolis — an average of 740,000 viewers. At the same time, KTTV was obligated to show the Rams’ home game against San Francisco and did a 5.4 rating/14 share (490,000 average viewers).
The Chargers may claim L.A. as a secondary TV market, but that only applies for the team’s road broadcasts. The NFL granted an exemption last Saturday when the Chargers were in Cleveland.
Here’s how this Sunday lays out:
== Dallas at Philadelphia, 10 a.m., Channel 11 (Kevin Burkhardt and John Lynch). Passing over Carolina-Tampa Bay and Chicago-Minnesota
== New England at Miami, 10 a.m., Channel 2 (Ian Eagle and Dan Fouts). Passing over  Cleveland-Pittsburgh, Jacksonville-Indianapolis, Buffalo-N.Y. Jets, Houston-Tennessee and Baltimore-Cincinnati.
== Rams vs. Arizona at the Coliseum, 1:25 p.m., Channel 11 (Chris Myers and Ronde Barber, going to a measly 7 percent of the country). It can’t show N.Y. Giants-Washington (Joe Buck and Troy Aikman, which 76 percent of the country can get), New Orleans-Atlanta or Seattle-San Francisco.
== Oakland at Denver, 1:25 p.m., Channel 2 (Jim Nantz and Phil Simms) passing over Kansas City at San Diego
== Green Bay at Detroit, 5:25 p.m., Channel 4 (Al Michaels, Cris Collinsworth)

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