Sunday media: NHRA isn’t pumping the breaks on its TV partnership with Fox

Camera operator Steve Heinz is able to capture footage at the starting line for the NHRA Winternationals at Pomona on Saturday. (Credit: Amanda Busick/NHRA)

Even with its stellar track record, television and technology has its limits when trying to play catch up to National Hot Rod Association.
“It’s a five-sense sport – so is there a way to convey the smell or even the taste of the burnt rubber that’s in your clothes?” asked Frank Wilson, Fox Sports’ vice president of production for motorsports.
Vibrating La-Z-Boy recliners with nitro-scented air fresheners? Crank the volume up to a hundred-and-eleven?
Give Fox and the NHRA enough time, money and creativity, and Pomona could be the gritty petri dish for some high-end sensory overload experimentation.
The weekend’s Winternationals at the Fairplex Auto Club Raceway, leading into a three-hour live presentation on Fox’s national network Sunday afternoon, re-calibrates the next set of milestones.
A sport that has traditionally seen its TV presentation of four-second bursts bundled into a tape-delayed, heavily edited production, often airing hours after the event ended and everyone took out their earplugs, is shifting gears and already seeing results.
More at this link …

Facebook Twitter Plusone Digg Reddit Stumbleupon Tumblr Email