NFL Week 5 in L.A. TV market: Rams shove aside Chargers again in CBS doubleheader

Grounds crew workers remove a Chargers logo on the field at StubHub Center after their game against the Philadelphia Eagles last Sunday. (AP Photo/Mark J. Terrill)

It was a simple tweet by KNBC-Channel 4 sports anchor Fred Roggin on Monday that provided the red meat for many to feast upon:
Ranking the NFL games from Week 4, the Chargers were at the bottom (or tied for fifth) for the least-watched game in the L.A. market. The Rams, however, were second behind the prime-time Colts-Seahawks.
Yeah, well …
Checking with our sources, we got more information and came up with:

1. Indianapolis at Seattle, Channel 4 (prime time): 10.1 rating/19 share (824,000 viewers)
2. Rams at Dallas, Channel 11, 10 a.m.: 9.1 rating/24 share (750,000 viewers)
3. Oakland at Denver, Channel 2, 1 p.m.: 9.0 rating/21 share (750,000 viewers)
(Insert large gap)
4. Pittsburgh-Baltimore, Channel 2, 10 a.m.: 3.6 rating/9 share (281,000 viewers)
5. Chargers vs. Philadelphia, Channel 13, 1 p.m. 3.2 rating/8 share (266,000 viewers)
6. Miami-New Orleans at London, Channel 11, 6:30 a.m.: 2.8 rating/11 share (251,000 viewers)
Not sure how Dolphins-Saints could have been ranked higher on the Roggin list than any game consider its very early start, but … We got our numbers.
It was easy enough to forecast that the Raiders-Broncos on KCBS-Channel 2 last Sunday — even if it was joined in progress because the network wanted to get to the overtime end of the N.Y. Jets-Jacksonville (yawn) game — would trump the Chargers-Eagles going head-to-head on KCOP-Channel 13 last Sunday. But it had almost three times the audience. The Rams matching the Raiders was a bit of a surprise, but as the Rams’ game got closer to the end, and the Raiders’ started falling apart early, that outcome could be a tipping point in L.A. loyaity.
Last week, CBS had the NFL’s national doubleheader, but in L.A., Fox, which was only supposed to have a single game, had both the Chargers and Rams on their menu. And Fox then had to decide to dump the Chargers on sister station KCOP Channel 13.
This week, it reverses. Even with a little give and take. But again, the Chargers have to give up the real estate.
The Chargers go on CBS’ KCAL-Channel 9 sister station Sunday so as to not collide with the Rams’ game on KCBS-Channel 2. The Rams are on CBS? Yes, that’s another one of those network compromises to make up for last week, and Fox is happy to it so it can carry a much better contest to the nation in the afternoon window.
To make it fair, Fox also gets to do a game up against the Chargers on CBS, who can’t catch a break even in the early window.
Here’s how it plays out:

Thursday:
= New England at Tampa Bay, 5:25 p.m., Channel 2 and NFL Network (Mike Tirico, Cris Collinsworth)
Sunday
= Chargers at N.Y. Giants, 10 a.m., Channel 9 (Ian Eagle, Dan Fouts). Finally, we get to hear the Chargers Hall of Fame QB talk about his old franchise since they moved out of San Diego. Just sorry this isn’t at StubHub Center. This game blots out any chance to see Jacksonville-Pittsburgh, Buffalo-Cincinnati or Tennessee-Miami
= Carolina at Detroit, 10 a.m., Channel 11 (Kenny Albert, Charles Davis). Fox gets this on the schedule instead of Arizona-Philadelphia, N.Y. Jets-Cleveland and San Francisco-Indianapolis.
= Seattle at Rams, 1:25 p.m., Channel 2 (Spero Dedes, Adam Archuleta). This competes with CBS’ coverage of Baltimore at Oakland
= Green Bay at Dallas, 1:25 p.m., Channel 11 (Joe Buck, Troy Aikman). It’s the only Fox afternoon game on the schedule
= Kansas City at Houston, 5:20 p.m., Channel 4 (Al Michaels, Cris Colinsworth).
Monday
= Minnesota at Chicago, 5:15 p.m., ESPN (Sean McDonough, Jon Gruden)
Bye weeks: Atlanta, Denver, New Orleans, Washington

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