It does the NFL no real good, if trying to establish the Rams and/or Chargers in the L.A. TV market, by putting a game up against them each Sunday.
When the Rams-Seahawks contest at the Coliseum aired on CBS last Sunday, for example, Fox was allowed to air Packers-Cowboys head to head. Truth is, Rams-Seahawks should have been a Fox game because both are NFC teams. But by dealing it to Fox, the net was able to get Packers-Cowboys in, and as a result, that game did a 8.6 rating/19 share and had 720,000 viewers in L.A., while the Rams had a 7.8 rating/ 18 share and 631,000 homes.
When the Chargers registered their only win of the season in the 10 a.m. window on CBS last week — a game relegated to sister station KCAL-Channel 9 — it had a rating of 4.6/12 share and 347,000 viewers. The NFL allowed CBS to show Panthers-Lions up against it on Fox, and it did better: 4.8 rating/13 share/373,000 audience.
(Add in the fifth game of the Sunday, Chiefs-Texans on KNBC-Channel 4 in ‘prime time’ east coast, and it was the second-most watched game in L.A. at 8.2/15 share/692,000 … but the Rams still had a better share. This is despite what “rankings” are posted elsewhere every Monday by others).
There was also one strange moment last Sunday when L.A.had three games going on at once — the end of the Chargers-Giants, and the start of Rams-Seahawks and Packers-Cowboys. Call it an abundancy of redundancy.
Dial up this weekend, and we’ve got Rams and Chargers airing with competition again — against each other.
And it seems like something that could be avoided. The Rams’ game in Jacksonville on Fox has a 4 p.m. local kickoff — or 1 p.m. in L.A., which is the only time the Chargers-Raiders game can likely air as well on CBS (actually, 1:25 p.m.)
The Raider Nation, of course, will help boost the Chargers audience.
So in essence, we get Rams, Chargers and Raiders on at the same time. How does that play out?
How the weekend shapes up:
= Philadelphia at Carolina, 5:25 p.m., Channel 2, NFL Network, Amazon Prime (Jim Nantz, Tony Romo, Tracy Wolfson, Jay Feely)
= New England at N.Y. Jets, 10 a.m., Channel 2 (Ian Eagle, Dan Fouts)
It airs instead of Miami-Atlanta or Cleveland-Houston
= Rams at Jacksonville, 1 p.m., Channel 11 (Dick Stockton, Mark Schlereth)
Since Fox has only one game on Sunday, this one blocks out the early window of Green Bay-Minnesota (Thom Brennaman, Troy Aikman), San Francisco-Washington, Chicago-Baltimore and Detroit-New Orleans. It also negates Tampa Bay-Arizona in the afternoon.
= Chargers at Oakland, 1:25 p.m., Channel 2 (Kevin Harlan, Rich Gannon)
This blocks out Pittsburgh-Kansas (Jim Nantz, Tony Romo) as the other CBS game in this window.
= N.Y. Giants at Denver, 5:20 p.m., Channel 4 (Al Michaels, Cris Collinsworth, Michele Tafoya)
= Indianapolis at Tennessee, 5:15 p.m., ESPN (Sean McDonough, Jon Gruden)
Bye week: Dallas, Seattle, Cincinnati and Buffalo