NFL Week 8 in the L.A. TV market: Chargers go at it alone against the TB12 Method

New England Patriots quarterback Tom Brady, right, is congratulated by San Diego Chargers quarterback Philip Rivers after their game in Foxbrough, Mass., in 2011. The Patriots beat the Chargers 35-21. (AP Photo/Charles Krupa)

While the Rams were in London last week, the Chargers stayed home and did a number on them.
The Rams-Cardinals game in the 10 a.m. hole for Fox had a 6.7 rating/18 share and average of 544,000 viewers. Decent by all measures.
But the Chargers — at StubHub Center, against an AFC West rival and in the better 1 p.m. slot — posted a 9.4 rating/22 share and averaged 775,000 viewers.
First time all year the Chargers — when we could attribute it straight to the Chargers, not that they were playing the Raiders — out-Nielsened the Rams on a normal Sunday setting.
NBC’s Falcons-Patriots game was surprisingly only slightly better than the Chargers, at 9.8 rating/18 share and average of 824,000 viewers, in the late prime-time slot. The only other NFL game on Sunday, Panthers-Bears on Fox, had a 4.0 rating/11 share/307,000 viewers average in the 10 a.m. window opposite the Rams on KCBS/Channel 2.
Yeah, that’s why the Rams slumped.
The Rams take a bye this week before going to New York to face the Giants. Otherwise, deal with this:

Thursday:
= Miami at Baltimore, 5:25 p.m., Channel 2/NFL Network/Amazon Prime (Jim Nantz, Tony Romo, Tracy Wolfson, Jay Feely)

Sunday:
= Minnesota vs. Cleveland in London, 6:30 a.m., NFL Network (Greg Gumbel, Trent Green, Jamie Erdahl)
= Chargers at New England, 10 a.m., Channel 2 (Ian Eagle, Dan Fouts, Evan Washburn)
CBS has only four games to cover this Sunday. This blocks Oakland-Buffalo and Indianapolis-Cincinnati in the early window and Houston-Seattle in the late window.
= Chicago at New Orleans, 10 a.m., Channel 11 (Justin Kutcher, Chris Speilman)
Fox has the doubleheader and can pick a game to go up against the Chargers. This seem more attractive than San Francisco-Philadelphia, Atlanta-N.Y. Jets or Carolina-Tampa Bay.
= Dallas at Washington, 1:25 p.m., Channel 11 (Thom Brennaman, Troy Aikman, Erin Andrews)
The only game Fox has in this window and will be using it as a lead-in to World Series Game 5.
= Pittsburgh at Detroit, 5:30 p.m., Channel 4 (Al Michaels, Cris Collinsworth, Michele Tafoya).
It’s up against World Series Game 5.

Monday:
= Denver at Kansas City, 5:30 p.m., ESPN (Sean McDonough, Jon Gruden, Lisa Salters)
Bye week: Rams, Green Bay, Tennessee, N.Y. Giants, Arizona, Jacksonville

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