Another Dodger radio theory

Some interesting ideas tossed around the Internet since news broke that it appears KFWB-AM (980) has all but thrown in the towel on covering the Dodgers anymore after the 2007 ends.
Such as one presented on The Sports Examiner, a new-ish online publication started by Rich Perelman, one of the most connected sports guys in town and publisher of "Unforgettable: The 100 Greatest Moments in Los Angeles Sports History."
The Examiner, according to its sources, figures that the depleted KMPC-AM (1540) will soon be bought up by someone, probably in the $20 million ballpark, and it'll take another $5 mil to fix the poor signal. Why wouldn't Dodgers owners Frank and Jamie McCourt considering doing what their counterpart at the Angels has already done: Buy their own radio station, and put their team on it? Additional programming could be filled with Dodger talk and replays of old games.
Just another way of looking at it.
You may read that KFWB execs say they aren't about to just give up on the Dodgers, but are willing to renew their deal for the right price. That's just a nice way of saying we don't want to make ourselves look like a lame duck, because there's no way in heck we've figured out a way to make this work financially and giving up a block of time to the Dodgers when we should be doing what we're supposed to be doing best -- reporting news and traffic -- isn't worth the hassle any more.