When the product stinks, change the packaging

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{D4369B7B-1675-407F-8B44-7E353AB81AF6}.pobj.MINI.jpgThe Arizona Diamondbacks , 386-424 since their 2001 World Series title, have decided it's time to shed their skin.
No more turquoise, copper and purple, with pinstripes. It's Sonoran Red, Sonoran Sand and black as the new team colors. And no stripes. And no vests.
Flashy, so that when they go in the tank again, at least they'll do it with a splash.
"I think it's sexy, it's strong, it's hot," said Melissa Leonesio, 40-ish, of Paradise Valley told the Arizona Republic. "It makes us look like we're the team to beat."
See, they've already brainwashed the fans.
So bye, bye to the old stuff. And buy, buy, buy all the new junk.
After all, turquoise only looks good on "mature" women who've retired to the desert. It hardly put the fear in opponents.
And they can use all the old D'backs uniforms to make belts and boots for the locals.
The changes from what the team came out with in 1998 is a curvier snake logo, acceptance of the "Dbacks" as the nickname with fang-like letters adn a patch on the arm with a "d" and "b" that looks like an evil snakehead.
And finally, no more vest jerseys. (Did we already mention that?)
"Personally, I wasn't a big fan of the purple," said first baseman Connor Jackson , pictured here in the alternate home and road jersey. "The team won a World Series in those colors . . . but it's kind of a new era and you've got to have a new look."
Gotta wonder what Wally Backman would have to say about this if he was the skipper.
Anyway, here's some more run-way looks at the new threads:

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Eric Byrnes (check out the tennis shoes) shows off the new home unis ...

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Chris Snyder is wearing the new road uni ...

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Chris Young tries to maintain some dignity with the new alternate home and road unis ...

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And check out the new lids. That kind of caps it all off, right?



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Tom Hoffarth writes about sports and sports media for the Los Angeles Daily News.

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This page contains a single entry by Tom Hoffarth published on November 9, 2006 8:36 AM.

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