Among the items worth noting, but didn't make the final cut of today's media column in the Daily News:

-- Did you see the ads that AM-710 projected on the outside of the Coliseum before and after the USC-Notre Dame game last Saturday, touting the station and Colin Cowherd's show? Pretty effective use of dead space. And, unlike the stuff ESPN puts up on the Hotel Figueroa, it comes down quickly.

-- The best laid plans of FSN Prime Ticket can only get a half-hour pregame show at 12:30 p.m. for Saturday's USC-UCLA game. You'll note the kickoff is actually at 1:30 p.m. That's because the network has to cut away to carry the Kings-Ducks NHL game at 1 p.m. Lindsay Soto hosts the Prime Ticket pregame show, and an extended post-game show starts at 5 p.m.

-- Fox’s BCS selection show (Channel 11, 5 p.m.), which follows the network’s NFL doubleheader, originates from its L.A. studio and dispatches Jeanne Zelasko to USC for interviews.

-- Before the operators of the WeAreSC.com website took down the message-board postings, readers of the site and USC play-by-play man Pete Arbogast got into some sparring over facts that Arbogast had incorrect in a Wednesday blog posting that focused on his recollections of past USC-UCLA games. For example, Arbogast mentioned the USC quarterback Rodney Peete played with the measles in a game against UCLA in 1987 (it was '88), and that USC receiver Eric Afholter (sic) made his game-winning catch in ‘85 (it was ‘87).

-- From a survey of 2,100 readers of the Sports Business Daily and Sports Business Journal, NBC Sports chief Dick Ebersol (40.6 percent) won over ESPN/ABC's George Bodenheimer (27.7 percent) for the category of who is the "most effective TV network sports executive," despite the fact that Bodenheimer was first in "most influential person in sports business" at 23.6 percent, ahead of NFL commissioner Roger Goodell (17.5 percent), NBA commissioner David Stern (14.2 percent) and Ebersol (12.5 percent). Also, ABC/ESPN were named far and away winners in "most effective overall sports division" (76.5 percent, over Fox's 13 percent and NBC's 4.4 percent). In other survey results, NBC's Al Michaels (21.1 percent) was voted favorite TV play-by-pay personality over Fox's Joe Buck (17 percent) and CBS' Jim Nantz (9.0 percent); NBC's John Madden (16.4 percent) was voted favorite TV game analyst over Fox's Troy Aikman (10.6 percent) and ESPN's Dick Vitale (8.1 percent); NBC's Bob Costas (22.1 percent) was the favorite studio show host winner over ESPN's Chris Berman (20.6 percent); ESPN's "Pardon the Interruption" was the favorite studio show (anthology) with 36.2 percent; ESPN's "College GameDay" was named favorite studio show (game-related) with 32 percent, over ESPN's "Baseball Tonight" (23.1 percent), ESPN's "NFL Prime Time" (11.6 percent) and Fox's "NFL Sunday"(10.9 percent); ESPN's Peter Gammons (57.1 percent) was far and away voted favorite baseball studio show analyst, as TNT's Charles Barkley (62.6 percent) won the same for NBA coverage. Fox's Terry Bradshaw (15.9 percent) was the favorite NFL studio analyst over ESPN's Tom Jackson (13.2 percent) and NBC's Cris Collinsworth (12.0 percent).

-- DirecTV, which for the last few years has been offering its "CricketTicket" package of subscription international cricket matches, recently added the first 24-hour Cricket Plus channel dedicated to the sport.

-- The NFL Network claims that, among 531 national cable channels, its bumbling Bryant Gumbel coverage of the Denver-Kansas City game on Thanksgiving night was the most-watched cable program that day with an estimated 4.2 million viewers and a 6.8 rating. The network continues its very expensive smear campaign against those cable companies that won’t carry it, taking out full-page color ads in the newspapers to tout its schedule and try to incite readers to complain to companies like Time Warner to get it on. DirecTV, which has the NFL Network on Channel 212, has been trying to add frustrated customers, now running a radio ad that says, “If you take away the man’s football, you take away the man."

-- Verne Lundquist and Gary Danielson call CBS’ coverage of the SEC title game between Arkansas and Florida (Channel 2, 3 p.m.), preceded by the Army-Navy game (Channel 2, 11:30 a.m.) with Ian Eagle and Boomer Esiason.

-- CBS' 2007 golf schedule includes taking back the Nissan Open at Riviera Country Club (Feb. 17-18).

-- CBS starts its 26th consecutive regular season of NCAA basketball with the Kentucky-North Carolina game (Channel 2, 9 a.m.), with Craig Bolerjack and Billy Packer on the call. Meanwhile, ESPN2 has USC's game at Kansas on Monday (6 p.m.) with Mark Jones and Fran Fraschilla.

-- The NBA Network, which Tuesday started coverage of its own D-League games, has the Lakers' affiliate, the Los Angeles D-Fenders, on its schedule Thursday (Dec. 7) at 1 p.m. at Colorado. The network will do 60 Development League telecasts, 20 of them live, including the All-Star game on February.

-- The December edition of HBO's “Costas Now� (Tuesday, 10 p.m.) has a round table with Fox's Joe Buck, TNT's Barkley and NBC/CBS tennis analyst John McEnroe and includes the announcement of Sports Illustrated's “Sportsman of the Year.� The next night, also at 10 p.m., Len Dawson and Nick Buoniconti come back to "Inside the NFL" for one show as it celebrates its 30th anniversary.