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All Along The Rose Bowl Watchtower

First, all the ratings crud that ABC wants you to know about its USC-Michigan Rose Bowl coverage last week: It earned a 13.9 rating, up 14 percent compared to the 2005 Rose Bowl (can't compare it the '06 game because that was a national title contest). Not only was the Rose Bowl the highest-rated show on television that day and that week (Dec. 26 – Jan. 2), and led all shows for delivery of viewers and Men 18+, Men 18-34, Men 18-49 and Men 25-54, it was the highest-rated show on television and led in viewers and Men 18+ for a three-week span (Dec. 12 – Jan. 2).

Next, thanks to SportsByBrooks.com, we present Jimi Hendrix throwing congratulating the Trojans on their victory:

(Go back to that SportsByBrooks link to see the historial context)


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