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The brothers Pugh

1540_theticket.gifWhen the Sporting News Radio moves its business operations from Northbrook, Ill., to Santa Monica, it'll have a new program director. Bill Pugh, who has been in the sports radio business for more than 25 years, was most recently the VP of programming for the Mighty 1090 Double XX in San Diego the last four years.

Pugh ... Pugh. ... The name sounds familiar....

Oh, right. He's the older brother of ESPN's Dan Patrick.

200px-DPatrick.jpgPatrick (real last name: Pugh) does the 10 a.m.-to-1 p.m. PDT show on ESPN Radio.

Pugh, who used to run XTRA Sports 690 back in San Diego before it merged with other Jacor/Clear Channel programming and morphed into KLAC-AM (570), now has the job overseeing all content initiatives for Sporting News Radio -- and finding programming that will draw listeners away from his little brother. Currently, Sporting News Radio runs the Dave Smith show from 10 a.m. to 1 p.m., heard in Los Angeles on 1540-AM The Ticket.

“I’ve enjoyed my time with XX Sports. I have to say, we’ve accomplished a lot over the last four years�, said Pugh. “Sporting News is one of the greatest brand names within the sports industry. I am excited to join an A-List management team.�

Comments

Bill Pugh has his work cut out for him. SPN and 1540 are on the sales block. 1540 is supposed to be the new "flagship" station for SNR. But they have a buzzy signal that barely reaches Orange County. They have recently lost USC to 710, and Petros Papadakis and Fred Roggin to 570.

"Buzzy signal that barely reaches Orange County?" - How about "more than a buzzy signal that can't be heard in Beverly Hills!!" The station is doomed. When they lost USC, that was the dagger in the heart! As Dandy Don Meridith sings "Turn out the lights, the partys over"......Good riddance!

Bill Pugh rocks! He will probably sign his brother. He created 690 and 1090 station in San Diego, and was one of the reasons for their success.

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