Real Men of Genius: The Live Performance
The Kings' real men of genius who came up with the "Faith Night" promotion last week -- penalty minutes and fighting came optional -- are turning it up a notch for Wednesday's game at Staples Center.
Not only is the tiny Luc Robitaille jersey giveaway -- suitable for wearing if you're two feet tall -- but the Bud Light's "Real Men of Genius" are scheduled to perform a special hockey parody on the ice during the second intermission of the Kings-Stars game, according to the Kings' real men of PR genius.
Who out there does not appreciate the beauty of this promotional campaign, which actually started out as "Real American Heroes" in 1999 but then tastefully altered it to "Mean of Genius" after we found out there were some real American heroes who came out of the 9/11 attacks and sports, in general, stopped throwing around the word "heroes" so freely.
"Mr. Bowling Shoe Giver Outer" was the first "Real Men of Genius" radio spot.
Pete Stacker gives it the big-voice pompousity while David Bickler (pictured here), the former lead singer of "Survivor" whose voice is best rememberd on "Eye Of The Tiger," does the inspirational singing refrains that put the subtle dig into every commercial.
Budweiser actually has many of the 180 radio spots for sale on CD. The three CD set available on Amazon.com here goes for $60.
Well worth the price, my friend.
Usually we aren't this stoked about a beer commerical, but it's been Stacker and Bickler who are the men of genius who deserve to have their own night. The Real Men of Genius link on Wikipedia actually has the entire list of people who've been featured on the spots. We also found a site that does have mp3 recordings. It's astounding.
Bickler will also sing the National Anthem before the game, so get there early. Here's to you, tiny Luc jersey makers. And Stacker and Bickler. We salute you.