Helping those Tahoe folks in need

While the celebrities and athletes playing in this weekend's American Century Championship golf tournament at the Edgewood Tahoe Golf Course in Stateline, Nev., will be the main attraction, NBC will suppliment its coverage during Saturday's 1 to 3 p.m. broadcast with a 30-minute special devoted to the recent Angora Fire that burned 3,100 acres from June 24 to July 2 and destroyed 254 homes in its first day.
“We have the national platform,” said Gary Quinn, NBC director of business development. “The thing that we
are going to try and do is tell the story that Tahoe is back open for business. The recovery process is slowly starting, and we want to be a part of that."
During the network's broadcast Saturday and Sunday (noon to 3 p.m.), a toll-free phone number (800-732-3100) will be shown in a crawl at the bottom of the street for those who want to donate to the recovery fund. There is also a website set up -- www.helptahoe.com -- to make contributions.
NBC had actually considered cancelingcoverage of this year’s Tahoe event, but Quinn said the local businesses were "adamant" about showing the nation that they were on their feet and ready for tourists again.