The Arlington Food Fight is about to commence
Eric Gagne may have left the Texas Rangers' bullpen, but the team has managed to squeeze one more marketing gimmick out of the Dodgers.
They've gone to the dark side of an all-you-can-eat admission ticket.
A story in today's Dallas Morning News business section says the Rangers will test out the $29 eat-everything-in-sight ticket for Thursday's game against Seattle.
The story says the test run follows a program by the Dodgers, but has also been tried out by the Orioles, Braves and Royals.
It notes: The recent wave of all-inclusive tickets for average fans was launched last year by the Dodgers, which tested them in its $8-a-seat bleacher section at three games.
After working out a few kinks– long lines for drinks, for example – the team transformed the section into the AM/PM convenience store chain's All You Can Eat pavilion and bumped the price to $35 this year.
The pavilion, which seats 3,000, has been running about 75 percent full – up from less than 50 percent before food and drinks were included.
"It's been an overwhelming success," said Marty Greenspun, the Dodgers' chief operating officer.
The story also says: Mr. Greenspun declined to give details on how much customers typically consume on a given night but said, "Our concessionaire is happy."