X (Green) Games work, too
Pack it in, pack it out. Extremely well.
Say what you will about the X Games, but the organizers have made this one of the most environmentally conscious sporting events over the years, and the city of Los Angeles should be thankful.
An intensive recycling program at all venues is just one of things spectators will find that help reduce waste and preserve the natural resources with sustainable materials. There are also incentives for ridesharing, not just for spectators but staff members.
Why? Because it's the right thing to do.
"The X Games attracts a young demographic, and that puts us in a terrific position to lead by example in increasing environmental education and awareness for future generations," Chris Stiepock, X Games General Manager, esplained in a statement. "Our sports depend on a healthy environment, and we're proud of our efforts to preserve natural resources in any way we can."
Last year, the X Games reported to be able to recycle or compost 71 percent of the waste generated, which was diverted from landfills.
This year's event at the Home Depot Center will include a TRASHed Recycling Store where spectators putting their trash in recycling or compost bins receive tokens redeemable for eco-friendly prizes.
The X Rider program also tries to get people to carpool four or more, or use LA Metro to get to the Home Depot Center. Tokens are also given to those riders for the store.
The X Games Enviromental initiave will also involve planting 5,000 trees in California this year to help with reforestation efforts after recent fires.
UPDATE: The Action Sports Environmental Coalition will announce, along with athletes Bob Burnquist and Danny Way, an industry-wide environmental initiative at Saturday's X Games, 10:30 a.m. at the Half Pipe at the Home Depot Center. Stay tuned.