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Sunday, Feb. 3, sometime after 17:00

adriana_lima0apw2001070200538.jpg For all those knuckleheads who get caught up in what commercials will be shoved into the Super Bowl coverage -- Victoria's Secret will buy a 30-second during the second half of the game on Fox. Yet it won't feature Tom Brady mainsqueeze Gisele Bundchen.

Victoria Secret supermodel Adriana Lima (pictured here) is given top billing in the Super Bowl spot, promoting the company's Valentine's Day merchandise. Just a warning if there are kids in the room. Or dads who tend to drool.

The last time Victoria's Secret bought a Super Bowl ad in 1999, 1.2 million people went to the website at the end of the game to see it again.

Brady has been hooked up with Bundchen for almost a year now. She apparently stopped doing Victoria's Secret stuff in May.

UPDATE:
The Arizona Republic reports that Fox censors have (of course) rejected the latest Super Bowl ad from GoDaddy.com which features race car driver Danica Patrick talking to an animated dam-building mammal and using the word "beaver" three times.

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