Beer up, Laker collectors

Back in the day -- maybe 10 years ago? -- Coors came out with them nifty bottles that were in the shape of baseball bats. Very eye pleasing. Problem, of course, is that when you purchased them, there was also Coors beer inside of it. How to get rid of it? Drinking it was hardly an option. Maybe we used it to water the plants in the backyard. Regardless, we made the impulse buy, which is what the company was aiming for the entire way, and then the novelty wore off. They're now available in bulk all over eBay, sometimes listed as "rare limited edition" items.
Beer companies gotta package the swill in any which way, apparently, because when you stack the actual product up against those imports that have much better .... flavor ... it's hardly a fair fight. Our distilled alcohol-enhanced water product gets KOd in the first sip by anything from Guiness to Saint Paulie Girl to Mickey's Big Mouth to whatever else you want to put on the table.
With that context, we tried getting on the Lakers' website the other day before we were accosted by a full-screen ad for a beer promotion that caught us off guard. Off center. And off forward.
The official beer sponsor of "Your 60th Anniversary Lakers," Miller Lite has four 24-ounce cans celebrating the careers of George Mikan, Jerry West, Wilt Chamberlain and ... James Worthy? The same four (plus one with the 60th anniversary logo) are available on bottles that are served at "your favorite gameday bar."
Also, there's a specially marked (and marketed) 18-pack of 12-ounce cans $17.99 a pop) with the Laker logo on it, a promotion for $20 off two Laker tickets and a free poster inside. For this season?
Does Miller Lite taste great or is it less filling? We haven't debated the merits of the contents since Ken Brett had to manage the Utica minor-league team for making fun of them during a Miller Lite ad back in the day when they were popular.

So, is this promotion in good taste, or filling your head with alcohol consumption for the sake of saving an empty beer can up on one of the bookshelves in your house before you throw it away after a few months?

Is this a true collectable -- like seeing Steve Garvey on the side of an RC Cola can ... and paying bigger bucks for it some 30 years later -- or another simple thing that'll clutter your life?
Give us your sudsy spin.

PS: We've inquired with the Miller marketing department about why these four players were "honored" -- maybe because two of them have left the planet and can't protest, and Magic Johnson said no?

PSS: Not to single out M-Light, but several others have tried to slap team logos, etc., on their beer cans for the sake of an impulse buy at the local 7-Eleven. We got two 24-ounce cans of Budweiser chilling in the refridgerator since last summer with the Dodgers and Angels logo. (Better check that born-on date again). And there's a Mickey's 24-oz. can at the store feature a different UFC fighter. There's a great combo.