Prepare to be dazzled, NFL fans ... (please, pinch me)
The press conference starts at 10 a.m., and we've been ordered by those who control this newsflash that we can't write anything about it until the embargo posted ... but we just can't wait to hear the jeers, sneers and outright guffaws from those who actually expense gas to go out to the City of Industry to listen to multi-multi-multi- real-estate rich dude Ed Roski lay out his plans for a new football stadium that he says could get Southern California an NFL team by 2002 2009.
Y'all know Ed, right?
Staples Center developer. Part owner of the Kings. And of the Lakers. And of Ralphs grocery store. Owns Majestic Reality, so he's got money to burn these days on the thriving commercial real estate market. Went to Loyola High. USC grad (on the board of trustees). Vietnam Vet. Ranked No. 320 of the 400 richest people by Forbes magazine in 2005. Then moved up to No. 197 in 2006. Then sunk back to No. 524 on the 2008 list.
Really good guy. And every time we see his mugshot, there's an NFL logo behind him. So the league has to listen to him. Except to say that, in this case, they haven't endorsed anything he's doing. Meaning, he's taking a heck of a gamble... Unless the USFL is coming back.
He's alreay leaked the story out to the major Los Angeles newspapers (perhaps even ours) draw some buzz before having this press conference today. Heck, he even developed a website that shows it off better than we could ever do with our limited used of adjectives and dangling participles.
"Los Angeles Stadium (in City of Industry, not L.A.) is the project that will bring the NFL – and the Super Bowl – back to Southern California,” said Roski in a statement released just minutes ago, before he'll actually say it again at his press conference. “It is time to put the stadium debate behind us. We have a great stadium site that can serve the entire region, and we have the ability to get this done. This project is exciting, viable and in process.”
Here's how convenient Ed's made it for everyone to find L.A. Stadium: Take the 60 until it hits the 57. If you've never taken either the 60 or 57 to anything, then find it on your GPS. It's easy access from L.A., the Inland Empire, the O.C. and not Ventura. There's a Metrolink station nearby for those who just don't like to deal with traffic, but love to be sandwiched in a public mode of transportation with a lot of stinky people.
So what else can we tell you before Ed tells you himself in a few minutes?
Los Angeles Stadium will utilize “green” building strategies, making it one of the most sustainable stadiums for the NFL. Which, apparently means, L.A. will take any recycled team the NFL wants to give it, spit-shine it up, and throw it out there as its own.
That's the L.A. way, right Cleveland Rams and Oakand Raiders?
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