Ready, uh-kay ... Three cheers for E! Channel

A side trip over to the E! Channel on Friday night will provide a couple hours of supposed entertainment concerning .... cheerleading.

What may be seen as a wholesome activity is suddenly turned into a nightmare as the "stunts get more complex, injuries and other disastrous consequences often result" like eating disorders, intense pressure to succeed and " according to the press release issued by the channel for "THS Investigates: Cheerleading" (8 p.m.)

"Financially, an average year can run on a low side maybe about four thousand dollars, on the upside of about 20 thousand dollars," says Jennifer House, a mother of one Ohio cheerleader.

Says Ashley Picard, a college cheerleader who suffered eating disorder: "There's a lot of skeletons in the closet in the sport of cheerleading. You know, along with being able to wear the makeup and the hair and the short little skirts, there comes a pressure of, you know, being considered attractive and being thin."