What can Big Brown do for UPS?
The marketing tie-ins were too good to pass up.
United Parcel Service said Friday it has signed an agreement with jockey Kent Desormeaux and the owners of Kentucky Derby winner Big Brown.
The shipping giant was actually influencial in the naming of the horse -- former minority owner Paul Pompa Jr. decided to name the horse in the company's honor since it was a client of his trucking business. Pompa sold a 75 percent interest in the colt to IFAH Stable for about $3 million after his first race.
The deal calls for the company logo to be the sole corporate sponsor logo on Desormeaux's racing pants during the Preakness Stakes on May 17 and the Belmont Stakes three weeks later. The jockey also will don a UPS cap after the races.
The risk, of course, is if Big Brown goes the way of ... well, let's just not talk about it.
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