NFL will stream NBC's games online, sez SBJ

The NFL will stream 17 prime-time, regular-season games in real time on NFL.com and NBCSports.com, including the season opener between the Washington Redskins and New York Giants, according to a story in Monday's SportsBusiness Journal, the Associated Press reported Friday.
That's a first: The league has never streamed games in real time. The games will come from NBC's Sunday night schedule, using its broadcast team of Al Michaels and John Madden.
It's presumed the games will be free.
The story says the league has not decided how to deal with ads, but it and NBC will probably sell new online advertisements and share in the revenue.
This is a reverse field for the league, which has been very protective of its game action, limiting highlights and locking down TV broadcasts.