Gauging L.A. Wimbledon interest ... when does beach volleyball start?

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es19_rain-gauge-illus.jpgNBC's overnight ratings -- that inexact Nielsen barometer/index/guestimation as to how many viewers may have stayed awake to see something the day/night before so we can rehash it all the next day -- seem to indicate through proper algebra that the Williams' sisters women's final at Wimbledon was seen by a lot of folks, but the men's final was even seen even more lotta folks.
Rafael Nadal's epic victory over Roger Federer, which aired from 6 a.m. to 1:45 p.m. in this part of the indifferent world, had a 4.6 rating and 12 share, the most viewed men's final since Pete Sampras' victory over Patrick Rafter (who?) in 2000 (5.0/14). It's also up 44 percent over last year's Federer win over Nadal at Wimbledon (3.2/9, from 6 a.m. to noon).
As Sunday's match marched on into the London darkness, the broadcast peaked at 6.5 rating from 1-to-1:30 p.m. PDT.
Despite the 9 a.m. ET start time, Wimbledon was the highest-rated, non primetime sports program of the weekend.

Saturday's sister final (6 to 11 a.m.) did a 3.4 overnight and 10 share, up 21 percent over a year ago.

For Sunday's final, the L.A. market did a 5.3 turnout with a 13 share -- better than the national average, but only 13 in the U.S. rankings of cities with clout. Maybe most here came in late because they were trying to catch the start of the AVP event in Boulder, Colo.
As for the rest of the Sunday viewers, here's the top 10:

1. St. Louis, 8.2/19
2. West Palm Beach, 7.5/17
3. Washington, D.C., 6.4/17
4. Nashville and Fort Myers, Fla, 6.3/14
6. Las Vegas, 6.1/14
7. Jacksonville, Fla., and Richmond, Va., 6.0/13
T9. New York, 5.7/15
T9. Milwaukee, 5.7/12


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Tom Hoffarth writes about sports and sports media for the Los Angeles Daily News.

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