Mary the Phelps Phan wants to thank you for remembering she uses ... what is it again?
NBC announced today that, based on its kick-butt coverage of the Beijing Olympics, it's going to be even richer for the experience.
And you're carrying the freight.
NBC Universal has sold $25 million in Olympic advertising since the start of the games -- including an additional $15 million in the last seven days. This is on top of the more than $1 billion the network soaked advertisers sold leading into the event.
You get to pay more for those products down the line, of course.
There's no such thing as a free lunch.
"The Beijing Olympics have truly captivated the American public, generating record performance across all of our platforms," said Seth Winter the senior VP of Sales and Marketing for NBC Sports and Olympics in a statement. "In addition to the ratings success, the Games have also provided a valuable environment for our advertisers to deliver their messages. The feedback from our partners has been tremendous and we're already actively engaged in discussion with many of them for the 2010 Winter Games in Vancouver and London in 2012."
More than 100 companies have advertised during NBC's Olympic coverage. We could tell you, maybe, one or two. Like the buff guy ironing his clothes, planning his anniversary celebration six months ahead, and they scrubbing the toilet -- he's promoting a car that's "attractive and dependable." I guess the ad is targeted to disgruntled housewives and the San Francisco TV market.
NBC said it also has results of a Nielsen IAG study on the value of Olympic advertising. Among the findings are:
-- Traditional ads within the Olympics produced greater ad performance than ads airing outside of the Olympics.
-- Brand recall in the Olympics reached levels that were up to 130 percent higher than those realized by other primetime programs.
-- Message recall in the Olympics attained levels that were more than twice as high as scores in other primetime programs.
-- Ad likeability scores in the Olympics achieved levels that were nearly three times as high as performance in other primetime programs.
--Olympic-themed creative generated stronger brand message and likeability messaging than non-themed ads.
You remember the one about ... neither do we.
More than 196 million viewers have watched the Beijing Olympics on the networks of NBC Universal through the first 10 days -- already making it the fourth most watched television event in U.S. history, only behind the complete totals of the 1996 Atlanta (209 million), 1994 Lillehammer (204 million) and 2004 Athens (203 million) Games.
The Beijing Olympic 10-day average primetime viewership is 29.8 million, 14 percent ahead of Athens in 2004 (26.2 million).
About this blog
Leave a comment