Nike Gaye's it up for Olympics promo

We're not against a company exploiting a deceased musician's rendention of the National Anthem for its own commercial purposes.
Wait, we are.
Especially after seeing Nike attach itself to the 1983 version that Marvin Gaye performed before the NBA All-Star Game at the Forum.
This is either genius, or bound to backfire. We suspect at first the euphoria of seeing it again will be cool, but then the heart of the song will be challenged as the 30- and 60-second spots start hitting the airwaves, cutting the original 2-minute plus version down into a convenient package.

Here's the new entire Nike clip, interespersed with the 2008 Olympic basketball team footage:

And one last time, the Gaye performance in full, in context: