"We now go to Stuart Scott for a developing story in pistol shooting"

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goofy_olympics_festival_0804.jpgWhat if ESPN did the Olympics. Live. Everywhere.
America seems ready for the challenge, since NBC isn't up to it.
A story in today's New York Times (linked here) makes it pretty clear that the Disney appendage has every intent to bid -- most likely on ABC's behalf, with ESPN's networks providing most of the live stuff -- has interest in the rights to the 2014 Winter Games in Russia and 2016 Summer Games, which could be in Chicago, Rio de Janeiro, Madrid or Tokyo.
"Our DNA is different than theirs," John Skipper, ESPN's executive vice president for content said, referring to NBC. "We serve sports fans. It's hard in our culture to fathom tape-delaying in the same way they have. I'm not suggesting it wasn't the smart thing for them to do, but it's not our culture. We did Euro 2008 in the afternoon. We've done the World Cup in the middle of the morning. We have different audiences."
In 2003, the Disney bid for ABC and ESPN on the 2010 and 2012 Games against Fox and NBC. NBC won the bidding at $2.2 billion. Fox bid an estimated $1.3 billion and ESPN/ABC offered a revenue share, without any upfront money.
ABC, if you remember, did10 Olympics between 1964 and 1988.

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Tom Hoffarth writes about sports and sports media for the Los Angeles Daily News.

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This page contains a single entry by Tom Hoffarth published on August 20, 2008 9:25 AM.

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