More proof that Becks holds all the cards

Should he not save the sport of soccer in this country, could David Beckham revive the sports card collectable industry?
Upper Deck said today because Beckham has "intrigued" collectors with his "megastar power" and "long-term collectability," it has featured the Galaxy's star its 2008 MSL collection, inserting game-used jersey swatches and autographs in packages.
Sure, teammate Landon Donovan is heavily marketed as well. But when a kid is ripping open a $1.99 pack of cards, whose old jersey does he really want to smell?